Local SEO for Your Business 101

Author: Harry Sazos

Studies show that people who search locally tend to make more immediate purchasing decisions. That's because they want answers quickly: they're looking for a local store or restaurant they can visit within hours or days. In addition, in-person interactions remain more effective than anything else when it comes to making purchases. There are literally thousands of search queries for which your business could appear as the top organic result in Google's SERPs (search engine results pages). That's why local SEO – optimising your website to attract customers from your local area – can be one of the best ways to drive targeted, qualified traffic to your website. In this definitive guide, you'll learn everything you need to know about local SEO Sydney. Also, this guide will answer all of these questions and more!

Why is Local SEO Important?

  1. Enhance your credibility and build trust
  2. Attract more targeted traffic, which improves your chances of conversion
  3. Bring in more foot traffic to your brick-and-mortar location
  4. Boost your online visibility

A Few Stats about Local SEO Now

Did you know?

  1. 1 in 3 searches on a smartphone was conducted just before arriving at a store.
  2. More than 78 per cent of local-based searches on a mobile device end in purchases being made offline.
  3. More than 50 per cent of searchers on their mobile phones who conduct local searchers are looking for things like a local business address.
  4. More than 18 per cent of local mobile searches lead to a sale within one day.
  5. More than 34 per cent who did their search on a computer or tablet did the same.
  6. More than 50 per cent of people who did a local search on their phone went to a physical store within one day.

Ways to Improve Your Local SEO Right Now?

Way 1: Create a Dedicated Webpage for Each Product/Service You Offer

Way 2: Focus on Link Signals

Way 3: Take Advantage of Online Business Directories

Way 4: Use Location Pages or a Location-Specific "About Us" Page

Way 5: Hone in on Local Keywords

Way 6: Optimise Your Website for Mobile

Way 7: Create Content Based on Local News Stories or Events

Way 8: Optimise for Voice Search

Way 9: Get Regular Reviews from Happy Customers

Way 10: Create a Google My Business Account

How to Improve Your Local Search Ranking with Content Marketing?

  1. Participate in, and write about, local activities
  2. Cross-promote on social media platforms
  3. Write local content
  4. Find relevant, local keywords
  5. Submit guest posts & publish content on local websites

Execute all these with the help of SEO expert Sydney for a good result.

Final Words

All with these, it is essential to hire the best SEO Company Sydney to make use of local SEO strategy for your business. They save your time and, with their effective and professional work, help with ROI and lift the growth of your business.

The author of this article is an expert in SEO Sydney. In this article, he discusses Local SEO. To learn more, visit https://www.topseosydney.com.au/.