Classified Websites In India - The Growing Trend

Classified Websites in India- The Growing Trend

Classified ads are not a new way of advertising. However, something about them has changed in the recent past. There was a time when the newspapers used to have a thick supplement dedicated to the classified ads. However, the present day scenario is shows a significant reduction, clearly suggesting that now less people post adds through the classifieds column in the newspaper. Does that mean there is a lack of material to be advertised? Surely not! The reason is that classified newspapers have been replaced by Classified Websites in India. Have a look at the factors mentioned below to understand why.

• Declining Print Sector- The report by KPMG about the Media and Entertainment Industry in 2014, points out the reduced rate of growth in the print sector of India. This means that the print media is facing a popularity crisis. It is clear that the amounts being spent by companies on advertising are not directed towards the print publications.
• Thriving Online World- There is no doubt about the fact that most of the urban world has gone digital and the rest of it is also following suit. It was no surprise that the Digital Marketing Sector saw a steep rise in it’s CAGR to 38.7%; the highest amongst all M&E sectors. Posting classified ads on Classified Websites in India is a preferred option now because one may ignore a day’s newspaper but the ads on digital portals are sure to get noticed.
• Filtering Options- Instead of reading into every ad, printed with petite letters on the newspaper, it is better to go online. The advantage of checking on a Classified Websites is that it gives you the option of filtering out all the irrelevant material. The online portals will require you to fill in some basic requirements and present selected options which those specifications.
• Free Ads- The newspaper ads are sure to charge for every word that is printed. But many of the Classified Websites in India, allow you to post free ads on their pages. Those online classifieds that charge for posting ads do so at nominal rates.

Classified Websites in India are the new way to go given the popularity of internet, ease of posting ads and quicker solutions for finders. This growing trend has replaced the traditional classifieds and is set to touch new milestones with increasing digitization of suburban and rural parts also.