Pay Per Click Advertising

Pay Per Click (PPC) advertising is an integral part of any marketing strategy. That can be a strong claim for some, especially given how many small- to medium-sized business owners are intimidated by this advertising strategy. And, if you're like most people, you're probably wondering, "Does Pay Per Click work?"

You reason that if you pay Google even a small amount—say, $1.00 per click—your ad budget will be depleted quickly given the number of Google searches that occur every day.

Let's look at why this misconception may be preventing you from growing, as well as how Pay Per Click advertising creates profit and brand visibility.

First, What Is Pay Per Click Or Contextual Advertising?

We've all seen the 'Ad' search engine results at the top and bottom of a search engine results page (SERP). Pay Per Click (PPC) advertising is a marketing approach in which marketers publish ads online and pay the hosting platform (e.g., Google) when someone clicks on their ad.

The marketer employing the PPC technique believes that the ad will encourage a user to visit the marketer's app or website and buy a product or service, or take some other valuable action. Pay Per Click advertising using Google AdWords is one of the most popular options.

Paid Search With Google AdWords

Google is by far the most well-known PPC advertising platform. What could be better than putting your ad in front of the individual who is looking for what you're selling right now? Google throws up a relevant paid search result to show customers exactly where to acquire that product or service the instant they enter their search query.

How Does Paid Search Work?

Every search engine results page (SERP) search query starts an auction for the keyword(s) typed into the search box. Advertisers establish marketing campaigns in the advertising account and bid on these keywords in advance.

The search engine then decides the winning bid for that keyword based on a number of parameters, including bid amounts and ad quality. The winner is at the top of page one, with others dropping below them on either the top or bottom of page two, and so on.

Bid Adjustments

Advertisers can change their bids at any moment to reflect the best criteria for their campaign. Assume, for example, that a certain marketing effort performs well on mobile devices. In that instance, the advertiser might raise their offer by a set amount to ensure that their ad appears more frequently on mobile phones and tablets.

Cost Per Click And Conversion Tracking

What is the significance of conversion tracking? Because you need to know how much money you make (or loss) from an advertisement. It's the only way to see if your cost per click (CPC) is eroding your revenues.

Managing Your Pay Per Click Marketing Plan

Pay Per Clicks not a marketing approach that can be implemented once and then forgotten about. To get the most out of your investment, you must tend to it on a daily basis. Everything you do to keep your PPC campaign running smoothly, from budgeting to analytics to bid adjustments, can improve your results.

Social Media Advertising Ads

As a marketer, you may want to think about social media advertising as another option to reach out to more potential clients. Social media advertising involves putting money behind an already performing social post, then determining your audience (gender, age, location radius, and even interests), and establishing a budget and time range for your promotion.

Facebook is one of the most popular social media platforms for advertising, but there is a distinction to be made between social advertising and Pay Per Click advertising. On social media, advertisers pay for impressions rather than clicks.

Pay Per Click advertising can play a key role to maximize your ROI with Pay Per Click advertising, contact us today for a FREE consultation!

Contact Mediahubworld Digital for a FREE Consultation on Our Pay Per Click Service TODAY.