The 7 Best Hootsuite Alternatives For 2022

Author: Richa Tiwari

The world has finally known the power of social media for marketing and getting people’s attention, which explains the comprehensive use of social media by individuals and business marketers. And with the rise in users on social media platforms, companies had it coming that they would have to also have to put the effort in social media marketing.

But due to the excessive numbers of social media platforms, it has always become more and more challenging to handle all your social accounts for your business, especially if you don’t have a team and manage everything by yourself, which usually results in not regularly updating your social media profiles.

This is why every business needs a comprehensive social media management tool, Such as Hootsuite. These tools make it relatively easy to handle multiple social accounts, profiles, or even pages. There are multiple features offered by Hootsuite like an easy to use interface, web usability, and more. But all these features come at a cost which Hootsuite is expensive.

So, in this article, we’ll be taking a look at the best free alternatives to Hootsuite for social media management.

1. ContentStudio

Content Studio is a powerful content marketing and social media management tool for startups, publishers, and even individuals who want to upload content consistently and grow their audience. The free version of this app provides management over two social media profiles, but can not work blogs for automatic posting. You will be able to post 500 media posts per month which is quite enough for anyone for posting into only two social media posts. This free plan is more than enough for most individuals and small businesses for basic scheduling.

Key features:

  • Ability to post 500 posts per month
  • Works with almost any social platform

Upgrading options: You have a 14-days free trial available if you want to check out its full features before committing to it. The Pro (cheapest) version costs $49/month. Other plans are also available at higher prices.

2. Proofer

Proofer is a well-built tool that provides many features for free. It has an in-built editorial calendar which is a rather advanced feature. It helps to personalize your social media campaign. You can have unlimited scheduled posts and can set up 50 of them to be reusable, it saves all your scheduled posts and images, and makes it easy for you to tweak and re-use them. It allows you to pick the topics you'd like to cover and decide on set-times for the best impact. It is quite an excellent tool that provides a lot of features for free.

Key features:

  • Has an editorial calendar
  • Re-using old posts is very easy

Upgrading options: The starting price of Proofer is only $12/month which is a steal considering the features it provides. And the price goes up to 249/month for the Enterprise version. There is also a free trial available for 14-days.

3. IFTTT (If This Then That)

IFTTT is a web-based industry-leading service that allows users to create chains of conditional statements that work as an automation engine, it has various triggers that you can set up as recipes.

It automates various tasks when changes occur within other web services such as Gmail or blog. The list of triggers and events is fairly limited in the free version, but you can set up lots of basic automation using it. An Extremely useful tool for anyone, IFTTT also has some additional features for AIs and smart applications but that is off-topic

Key features:

  • Automating feature available
  • Availability of multi-stage recipes

Upgrading options: The starting version only costs 3.99/month and goes up to Enterprise which has custom pricing. The standard plan is free, of course.

4. MavSocial

MavSocial has a lot of high utility business features with the only downside being the free plan only works with Facebook and Twitter, and you are limited to only two social profiles.

Otherwise, it is an excellent platform and with this also gains access to their digital library features such as campaign planner and calendar, stock image library, and more. It also has a notably useful feature that allows you to view all replies and comments in a single inbox, which makes interacting with your audience easy.

Key features:

  • Access to their digital library features
  • Monitor real-time data
5. Workato

Workato is an IFTTT alternative, It also uses bots and it is aimed at enterprise-level usage, but the self-starter plan is free to use. It lets business operators without coding experience create complex integrations. But it only allows two connections and can access very limited apps, and it doesn’t have many other features, but if you don’t find what you want with the other options, this one just might work fine.

Key features:

  • Enterprise-level IPAAS
  • Workflow automation through bots and AI

Upgrading options: The pricing is not fixed but can get a quote on their website. And the base plane is free.

6. Integromat

Integromat is also an automation platform, it provides a plethora of apps to choose from and gives access to data processing that all works tougher to give you access to various options. But you will be limited on data operations per month and a lower data cap in the free version. It is still pretty good if you intend to use it for social media posting as it doesn’t require that much. It isn’t like the other tools but it’s good if it’s what you want.

Key feature:

  • Can easily connect to any web service
  • Cutting-edge features allow the creation of professional integrations

Upgrading options: The basic plan is free, as always. The starting price is $9/month and a maximum platinum plan will cost 299$/month. And unlike other platforms, it also offers a custom plan, which provides features according to your needs. You will have to contact them for price information.

7. Cyfe

Cyfe isn’t a social media scheduling tool. It’s more of an analytics tool, but it can greatly help in scheduling because it shows you what content does best on what platforms, and when you should post to capture the most attention. There are lots of other analytical metrics available too which could be of great use.

Key feature:

  • Analytical metrics for your content
  • Automated Reports & Widget Alerts

Upgrading option: The starting plan Solo starts from $29/month and is available up to the Agency plan which costs $150/month.

If you have used or are currently using any of the above-listed SMM tools, please share your valuable experiences in the comments section below. Make sure to pick the right tool with the best deal so that you can save more money. Thanks for reading this article.