Things You Need To Know To Be A Successful SEO freelancer

Author: Robin Willson

Digital marketing is very popular among freelance consultants. It has a wide scope and need not be restricted to geographical boundaries. It is one of the best freelance jobs. If you are considering becoming a local SEO freelancer, there are several things you need to know about this career.

This article will look at some of the key points a freelance digital marketing consultant should consider before getting started in their business.

  • The demand for SEO skills is high, but be careful about available clients

SEO freelancers must have a strong portfolio to attract potential clients. Having a blog that talks about SEO will also help because it will increase your credibility. There are numerous online forums that you can join to meet other people who work in this field and get advice from them.

  • Be very clear about the services you provide

While some digital marketing freelancers have expertise in all SEO services, others are specialized in only one or several of these areas. Make sure to mention your strengths so that clients can get a better idea of what you offer. You should also give examples of the kind of work you have done in the past.

  • Build a strong network of other SEO freelancers and consultants

It is highly recommended that you establish a good rapport with your contemporaries so that they can help promote your services when clients ask for recommendations. You should approach larger agencies to become an affiliate or partner so that you can refer clients to them when you cannot handle the job.

  • Get reliable tools and software for your business

Freelance digital marketers need to have industry-standard tools and software so that they can provide quality services and deliver work on time. Keep in mind that every minute is precious, especially if you are handling multiple projects at once.

  • Have a professional website for your business

This is where clients will go to learn about the services you offer, so it must be very informative and visually appealing. You can also use this as your resume where you can post samples of your work and testimonials from past employers. Link building, article writing, social media marketing, and backlink building services are some SEO freelancing jobs which people usually do for a living these days. So, before you get started and leave your office to work from home or anywhere else, make sure that you know what exactly your client is looking for and how much he should pay for it. If you are not sure about the same, then get in touch with him and clear your doubts.

Good luck with your new freelancing project!

Listed below are some tools that can make SEO freelancing more efficient:

  • Google Analytics- This is a free tool from Google which helps SEO consultants figure out where their customers are coming from. It tracks keywords so you will know what phrases lead to people visiting your website. This is great for increasing traffic and learning which links get the most clicks.
  • SEM Rush- A paid tool that provides detailed information about a competitor's search engine marketing strategy such as their daily Adwords spending, top keywords that drive traffic, keywords that are converting to sales, etc. It is a very helpful way of assessing how your competitor is performing in their marketing efforts which you can then apply to your own work.
  • Buzzstream- A tool that lets you find contact information for the people who run websites using Google or Buzzmarker. This saves you a great deal of time because finding contact information for people at the top of an industry or website can be difficult. You can also use this tool to find the most successful articles on any given topic so that you can reuse them on your own blog.
  • Hubspot- A tool that helps SEO consultants with their lead generation efforts by providing them with a suite of software that allows them to track all their website visitors, capture leads from those who visit their blog, and give out coupons for discounts. This is an effective way of getting more traffic as well as better conversion rates.

SEO freelancing is very popular these days because business owners need to stand out in the field of internet marketing. SEO consultants can help by doing everything from optimizing your web presence so it gets more online traffic to creating content that will drive people towards your products and services. There are many different kinds of work available in this field which you can do from any location as long as you have a reliable laptop and a good internet connection.