4 Adwords Optimization Checkpoints You Must Know

It is important to optimize your Adwords on Google so as to drive traffic to your website. The ultimate aim of your website is to attract visitors and then convert them to buyers. But is your website able to attract the desired number of visitors? Is your Adwords Optimization strategy working? There are some things that you must check from time to time so as to make sure that your adword optimization is having the desired effect. But you might be missing on some of the important checkpoints highlighted below.

Check Performance

Agreed, that the most way of checking the performance of adwords is by measuring the number of conversions. But apart from conversions, there are some other tools as well. Adword performance can also be analyzed by measuring the number of leads, sign ups, downloads and website interactions. Check the conversions action tab to make sure that each one of these factors is being reported.

Check Budget

Check the utilization of your budget on a daily basis. Segment the data on a daily basis that shows the performance of the advertising campaign on each day. Thus, you can reduce the budget on less effective ads and invest it on effective ones. This can be done by going in the dimensions tab or campaigns tab.

Activate Ad rotation

Adwords often show the ads that lead to most number of clicks. But with time, it is advised that you should optimize the ads that lead to maximum conversions. The performance of the ads can be tested evenly by activating the option of ad rotation in the advanced settings bar.

Mobile Friendliness

The mobile friendliness of an ad can also be ascertained using some settings. The results will show the ads that are preferred most by visiting your website via their mobiles. You can include that copy on the mobile landing page of your website.

These are some important checkpoints for your Adwords Optimization that tends to be overlooked many times in Affiliate Marketing. However, with some advanced settings, these checkpoints can be measured and a better Adwords Optimization strategy can be formulated.