Global Mayonnaise Market In-Depth Analysis and marketing strategies by 2027.

Author: Robert Jamison

Market Overview:

Mayonnaise is usually a mix of egg yolk and vegetable oil, among other ingredients. However, rising awareness about health benefits associated with vegetarian food is expected to increase the demand for eggless mayonnaise over the forecast period. Health benefits offered by mayonnaise include high vitamin content such as vitamin A, D, E, and K, which is expected to facilitate the growth of the market over the forecast period.

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Market Dynamics:

  • Rapid urbanization and an increasing female workforce have led to the growing demand for ready-to-eat products. For instance, according to the World Bank, in 2014, women accounted for 38.95% of the global labor force, which increased to reach 39.09% in 2017.

  • Furthermore, the health benefits of mayonnaise such as the presence of omega-3 and vitamin E reduce the risk of heart disease. Other benefits of vitamin E include reduction of strokes, absorbing nutrients, and balancing blood circulation in the body.

  • However, excessive intake of mayonnaise can lead to health issues such as headache, nausea, and weakness, due to the presence of processed ingredients in mayonnaise. This is expected to hamper the growth of the global mayonnaise market over the forecast period.

Market Outlook:

  • Major mayonnaise manufacturers are focusing on strategies such as product launches, in order to expand their product portfolio and consumer base. For instance, in March 2019, the Kraft Heinz Company launched two new mayonnaise-based sauces; Heinz Mayocue, and Heinz Mayomust, which are a mix of mayonnaise, barbecue sauce, and mustard sauce. This launch is expected to help the company expand its customer base and strengthen its position in the market.

  • Moreover, in 2016, McCormick & Company, Inc. launched new products in its mayonnaise range which included flavors such as JALAPENO MAYONESA, AND CHIPOTLE MAYONESA. The objective of this launch was to cater to the increasing demand for mayonnaise in the U.S.

Market Taxonomy:

On the basis of product type, the global mayonnaise market is segmented into:

  • Plain

  • Flavored

On the basis of category, the global mayonnaise market is segmented into:

  • Egg Mayonnaise

  • Eggless Mayonnaise

On the basis of distribution channels, the global mayonnaise market is segmented into:

  • B2B (Business to Business)

  • B2C (Business to Consumer)

    • Hypermarkets & Supermarkets

    • Departmental Stores & Convenience Stores

    • Online Stores

Key players operating in the global mayonnaise market include Nestlé SA, Ajinomoto Co., Inc., McCormick & Company, Inc., Kraft Heinz Company, Unilever, Kewpie Corporation, Sauer Brands, Inc. (Duke's Mayonnaise), Kensinton & Sons, LLC, Spectrum Organic Products, LLC, Woodstock Foods, and others.

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