Digital Marketing Classes in PCMC -SIM

What is Digital Marketing?

What is 'Digital Marketing'. Digital marketing is the use of the internet, mobile devices, social media, search engines, display advertising and other channels to reach consumers.

What is SEO?

SEO is all about optimizing a website for search engines. SEO is a technique fordesigning and developing a website to rank well in search engine results. improving the volume and quality of traffic to a website from search engines. marketing by understanding how search algorithms work, and what human visitors might search.

Basically, there are two types of SEO practices that are used:

1. On-page SEO

On-page SEO (also known as On-site SEO) is one of the most common types of SEO used by millions of websites to improve their organic rankings in search engines. What is on-page SEO? On-page SEO is the process of optimizing your web pages in order to rank higher search results.

There are some techniques used for SEO

Title Tag:

Title Tag is found in the Search engine result pages title Bar. It is basically used in headline for the given result.

Description Tag:

Description Tag is the Search engine result pages second line. It is basically short summary about the website.

Keyword Proximity:

Keyword proximity refers to the distance between the search term individual keyword. Maximum 7 keywords allowed between the word.

Keyword mapping:

Keyword mapping is the process of assigning relevant keywords to the different pages on a website on a website based on through the keyword.

Image Optimization:

Image Optimization is the reducing the file size of your images as much as possible without sacrificing quality so that your page time remain low

2. Off-Page SEO

Off-page SEO Benefits A successful off-page SEO strategy will generate the following benefits to website owners: Increase in rankings – This is the most important advantage of off-page SEO. The website will rank higher in the SERPs and this also means more traffic.

What is White Hat SEO?

• The term "white hat SEO" refers to SEO tactics that are in line with the terms and conditions of the major search engines, including Google. White hat SEO is the opposite of Black Hat SEO.

What is Black Hat SEO?

• Black hat SEO techniques attempt to manipulate search engine algorithms to increase a site's rankings on the SERPs. Search engines, such as Google to Bing, make it very clear which types of practices go against their terms.
• Examples of black hat SEO, by contrast, include purchasing links or using deceptive cloaking techniques. Any tactics that are considered deceitful or harmful for consumers would qualify as black hat. Black hat tactics are extremely risky and, as Google’s algorithms evolve, less and less likely to work.

What is SERP?

Search Engine Results Pages (also known as "SERPs" or "SERP") are Google’s response to a user’s search query. SERPs tend to include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results.You type (or say) something to Google. And the SERP is what you get back.

What is SMO?

Some call it social media optimization. Others refer to it as search marketing optimization. Either way, it is an integrated digital marketing methodology that represents the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do.

What is SMM?

Definition and Guide Social Media Marketing (SMM) is marketing that targets social platforms like Facebook, Instagram, TikTok for brand promotion, target audience growth, driving website traffic, and increasing sales. Why is social media marketing important for every business?