Some Interesting Podcasting Stats You Need To Know

Podcasts have gone a long way since their inception. Adam Curry and David Winder developed the name "iPodcast" in 2004 as a mix of "iPod" and "broadcast." iPodder, their application, automatically downloaded internet radio programmes and uploaded them to an iPod, thereby producing the first podcast.

A year later, Apple jumped in, providing Podcast Support to iTunes. There is now a dedicated app, and Apple is only one platform leading the charge, with Spotify's listenership not far behind.

Here's how much it's grown since then, as well as other statistics to be aware of.

• 43% of listeners discover new podcasts via asking on social media or in an online forum, 23% directly ask someone they know, 16% check a podcast app's directory, 12% search on Google, and 6% peruse a podcast chart.
• Podcasts are listened to by around 7.1 million individuals in the United Kingdom each week. That equates to one in every eight persons, a 24% rise over the previous year, and more than a fivefold increase over the previous five years.
• The most popular podcast genre is entertainment, followed by humour, debates, and talk shows.
• Half of those polled had been listening to podcasts for at least two years.
• Podcasts are assisting listeners in discovering new radio programmes.
• Google now has almost two million podcasts registered.
• 54% of podcast listeners are considering purchasing advertising items.
• Brands who promote their products and services on business podcasts see a 14% increase in purchase intent.
• Chile, Argentina, Peru, and Mexico are the fastest-growing podcasting markets.
• There are 105 million active users of Amazon Prime podcasts.
• Apple alone has watched or downloaded 50 billion episodes.
• The greatest days to release a podcast are Monday, Tuesday, and Wednesday. On Saturday and Sunday, the number of downloads is at its lowest.
• 69% said podcast advertisements made them aware of new products or services.
• 90% of podcast listeners prefer to listen to them at home.
• 52% of podcast subscribers listen to complete episodes, while 58% listen to between 76% and 100% of all podcasts downloaded on their devices.
• Only 17% of podcasters record video in addition to their podcast, and only 10% live broadcast their programmes. As a result, there is a gap for you to exploit.
• Podcasts are too lengthy, according to 50% of respondents.
• In 2006, just 22% of customers understood what a podcast was, but by 2019, more than 64% were aware of it.
• Podcast listening is expected to reach 132 million individuals in the United States alone by 2022. Now just imagine the figures on a worldwide scale.
• Podcasting has gained in popularity as a conventional media form, with 61.2% of people spending more time listening to podcasts than watching TV programmes.
• 59% of respondents listen to podcasts more than they do social media.
• Marketing and audience growth are among the top problems for 61.3 % of podcasters.
• According to some estimates, The New York Times gets $4.4 million from its podcast, Wondery earns $77.8 million, and Joe Rogan earns $16 million.
• Global monthly podcast listener counts are expected to more than sixfold by 2023, from 287 million in 2016 to 1.85 billion.
• Spotify has an additional $200 million to invest in

podcasting. Over time, non-music material will account for more than 20% of all listening on the platform.

Hopefully, the statistics above give you a decent indication of the current situation of podcasting.