Guide to Buying Wholesale Apparel for a Trade Shows

With the pandemic under control, businesses are back and you see trade shows popping up all over. Trade shows are a fantastic opportunity to meet potential clients, get more eyes on your logo, and establish long lasting business relations. If you are heading to a trade show, it makes sense to giveaway to the participants along with your business cards. This gives them an opportunity to connect with your brand closely. Here is what you should know about buying bulk apparel wholesale before your next tradeshow.

What Type of Apparel is the Best for tradeshows?

To some degree, the kind of wholesale blank apparel you can decorate for trade shows depends on the industry you are in and the type of the trade fair. That said, bulk wholesale apparel like t-shirts, tote bags and hats can be used almost anywhere. If you are likely to meet high value clients, consider giving away higher-value items such as hooded sweatshirts or jackets.

Wholesale blank clothing is a solid investment, too. When you buy in bulk, these products become quite inexpensive. Have them customized by a trusted screen printer in your locality,now you have a cost-effective marketing tool that will keep on promoting your brand for weeks–or even months–after the event. Each piece of clothing must be embellished with your logo. It might also be useful to add your phone number, slogan, website and any other applicable information. In the end, you want people who see the shirt to be able to contact you if they require your services.

How Many Products Should You Purchase?

From what many studies show, about 25 % of the participants are likely to stop by and take whatever swag you offer. So make sure that you are in possession of enough swag items. Estimate how many people will attend the show and plan your inventory accordingly so that you never run out of products.

Closing Thoughts

When you are shopping wholesale blank apparel for a trade show, choose products that provide the right balance between value and affordability. If you are getting t-shirts or polos, for instance choose products from brands like Gildan or Bella+Canvas. Apart from ensuring the best quality, these brands have a higher perceived value,which will impress the receiver.