Salesforce Marketing Cloud Products

Author: Nikhil Sharma

Salesforce Marketing Cloud is a powerful marketing platform that gives multiple tools to deal with marketing strategies and advertisements with customers. It gives you various digital marketing automation and stats services for businesses. The marketing activities include Content management, content marketing, data analytics, content building, web personalization, customer influence, email, mobile, social media activities, etc.

The particular Salesforce Marketing Cloud Training contains integrated, powerful marketing tools to produce a seamless experience across every customer touchpoint. These marketing products or tools are given below:

  1. 1. Journey Builder
  2. 2. Audience Builder
  3. 3. Email Studio
  4. 4. Audience Studio
  5. 5. Mobile Studio
  6. 6. Social Studio
  7. 7. Advertising Studio

Let's explain each of the above products.

  1. 1. Journey Builder: While using journey builder tools, one can develop the 1-to-1 customer journeys through all the channels and departments. It allows us to create the journey along with the email, mobile, advertising, and the web. In addition, it gives the all-in-one customer experience through marketing, sales, and service.
  2. 2. Audience Builder: Typically the Audience Builder tool allows us to build a single view of each and every customer using the knowledge from any source such as a Sales cloud, service cloud, or any type of other data source. We could also filter the unnecessary data instantly to goal the smart audience for our business.
  3. 3. Email Studio: The firms can use the email studio tools to build personal email campaigns using the world's number one e-mail marketing program.
  4. 4. Audience Studio: The Audience studio, formerly introduced as DMP, helps organizations to capture and activate the data from any data source on the powerful unified data management platform.
  5. 5. Mobile Studio: Typically the mobile studio allows the business to reach the purchasers on any device by personalizing the mobile interaction. It provides push notifications, SMS, and group messages. It allows people to engage the customers at every right moment primarily based on location, event, and nearness.
  6. 6. Social Studio: Typically the social studio allows businesses to pay attention, publish, and engage the purchasers through social media tools such as Twitting, Facebook, etc. It makes use of powerful social media tools and unifies the marketing team with sales and services through various programs.
  7. 7. Advertising Studio: The particular advertising studio combines digital advertising with CRM and marketing data to develop an individualized customer experience. It allows businesses to do 1-to-1 advertising using CRM data to reach the client anyplace.
  8. You can also visit my Youtube Link: https://youtu.be/U2JUHpltgvo