What is an explainer video? Does your business need it?

Video explainer is a video production video format, it is used to correctly and beautifully present and describe the service or product that needs to be sold. In general, an explainer is a broad concept, but in video production it has been used for no more than 10-15 years.

The main task of an explainer video is to tell the client everything about the company or product in detail and in high quality.

It is necessary to create an explainer so that after viewing each person clearly understands why and for what the business exists, the benefits and benefits of the product or service provided by a particular company. An explainer video is not a promotional video, but the benefits of creating one are enormous.

Firstly, the site visitor does not have to spend time reading an array of information, looking for the essence of the project. Watching a 2-3 minute video is more fun. Or you can order a 30 second video https://explain.ninja/30-second-video/

Secondly, it is much easier to convey information through the video format, but it works more efficiently. After viewing a high-quality explainer, a potential client does not have additional questions or doubts.

Thirdly, the absence of a direct advertising message does not negate the fact that the explainer will increase the conversion. Placing such a video on the site will help increase the duration of the user's stay on the page, the depth of viewing, the number of links to the site on other resources, tk. users are much more likely to share a video than any other format for presenting information.

Your business definitely needs an explainer if:1) The company, product or service is new and needs to be effectively communicated to potential customers.2) Want to optimize work processes. After viewing the explainer, it is much faster and easier to bring a customer to a purchase. The bounce rate is also decreasing.3) You need to increase brand awareness. Distribution of the video on the Internet will strengthen the position of the company and attract new users.

The benefits of creating an explainer video are clear. The main principle is that he must answer all the questions of a potential client. And it is equally important that it be made qualitatively and interestingly.