3 Tips for Writing a Great Marketing Email

Marketing emails are one of the best ways to reach your customers. However, you want to make sure that people are opening your marketing emails. Otherwise, you are simply wasting your time. So here are some tips that you can use to make sure that your emails are doing their work and that customers are opening them.

Make Your Emails Valuable

The first thing that you want to do is make sure the emails are valuable to your customers. You want to offer them information that they can use. It’s tips that they can use, a discount coupon, or a FAQ email, you want to give them some value for opening up the email. You want to avoid making it simply an email about the services that you offer. The point is you don't want it to look self-serving.

Keep the Emails Short

The second thing that you want to do is keep your emails short. Anything that you put in your email should be scannable and quick to read. People don’t have a lot of time to read an email, and they don’t want to be confronted with a novelette when they open up your email. It’s best to keep your emails even shorter than a blog post. A good length is 150 words or so.

Break It Up

Finally, the third thing that you want to do is make sure that the email is broken up. Using bullet points or subheadings to break it up is a good idea. Remember that a lot of people are going to be reading your email on a mobile device such as their smartphone. So you want to make sure that the email is readable and viewable on a small screen as well as on a computer screen.

These are three tips that you can use to help your marketing emails be opened by your customers. If you are struggling with writing emails for your customers, it’s a service that we offer. We use Service Autopilot. If you are interested in knowing more,