Illuminated Wall Signs: How to Use Them for Your Business
Illuminated wall signs are an extremely effective way to get your business' name and message out there. Not only do they look great, but they also work well as a form of advertising. In this blog post, we will discuss how these kinds of signages work and some tips on using them to promote your business. We'll also look at some of the different types available today.
What are illuminated wall signs anyway?
These kinds of signages are simply signs that are backlit by either fluorescent or LED lights. This type of lighting makes the sign visible even in low-light conditions, which is why they are often used as outdoor signage. These can be hung on a wall or placed on a stand, and they come in various sizes and shapes.
So, how do you use illuminated wall signages to promote your business?
You can use backlit signages to promote your business in several ways. You must learn these things, especially if you want to promote your business effectively. Remember that even if you have the best product or service in your area, if people don't notice you, no one will avail of what you provide.
Use them as directional signage - If you have a storefront or office that is difficult to find, an illuminated sign can help guide customers and clients to your door. You can also use illuminated signs to display your hours of operation or special promotions. Remember that people will come by your store, in most cases, in a hurry and will glance at it at most. So, you must deliver your advertisement in a short, speedy and easy-to-understand message that will either make a person stop and look or get the name of your business at the back of their mind, which they will remember later.
Use them as a source of quick information - people in today's world are always on the go, and they appreciate getting information quickly without having to stop and search for it. If you have an illuminated wall sign, make sure it is visible from the street or sidewalk and has all the necessary information that will entice people to take another look at your business.
Use them to impress your brand - an illuminated wall sign can help reinforce your brand identity. If you want people to consider your business modern and cutting-edge, go for a sleek and minimalistic design. If you want a more rustic vibe, choose an illuminated wall sign with a more vintage look. No matter what kind of image you like, what's crucial is that you'll use a unique design.
Use them as a warning - Another way you can use an illuminated wall sign is as a warning. For example, if you have stairs or a slippery floor, having an illuminated wall sign that says "Caution" or "Watch your step" can help prevent accidents. Use them for emergencies - In case of power outages or other emergencies, an illuminated wall will quickly alert people to vital information necessary during those crucial moments.
These tips are on how to use illuminated wall signs for your business. But, if you want to know more about how to design signage, you need to understand the following principles that are vital for any signage designer.
Put into consideration colour.
Understand the need for proper font combination.
Use good spacing between fonts.
The need for good lighting
The angle where to place your signage.
Conclusion:
Signs and visual advertisements are vital for any business, large or small. By understanding how they work and best utilising them, you can ensure that your company is well-represented and able to communicate effectively with customers and potential customers. With some planning, signages can be a powerful marketing tool to help you reach your goals. Thanks for reading! We hope this article was helpful. If you have any questions or comments, please feel free to leave them below. We always love hearing from our readers! Until next time, stay creative and keep making those signs.