Best Industries for Custom Apparel

The promo products market in the US had a 12% sales increase in the last year despite the challenges of Covid19. With the rebound getting strong, the promotional products market is expected to reach $4 Billion by 2024. In short, the prospects for apparel sellers look bright. But how do you tap into this opportunity? What sectors and products should you focus on? Read on to find the answers.

Education

Schools and universities need promotional items to improve their reach, foster school spirit, or for other uses. Every year, a fresh batch of high school graduates gets welcomed with a swag bag filled with orientation materials such as hoodies, writing materials, drinkware, and so on. Besides, there are student clubs, athletes, and cultural events that require custom shirts and apparel.

Nonprofits and Charities

With the return of in-person events, nonprofits are finally back with large fundraisers and other gatherings. And this might be a great time to start refocusing on these groups. As consistent brand visibility facilitates a nonprofit’s mission, this sector favors long-lasting products more. You should also keep a deep inventory of sustainable products as buyers from this category favor it.

Gaming and Streaming Communities

Audiences of video game streamers and online content creators, eager to support their favorite content creators by buying branded merchandise from them, are an emerging market in the custom apparel industry.

Health Industry

Today, community outreach events like health fares are picking pace, increasing the demand for promotional products. Besides, healthcare agencies are setting aside funds for kitting for virtual events as well as work-from-home employees while retaining their investments in safety products and employee recognition. This means Safety Masks, Hand sanitizers, and other PPE products will have a large demand.

Music Industry

Music fans love to buy t-shirts, pullovers, hoodies, hats, and other popular merchandise. There is also a sharpening preference for retro prints and graphics in music apparel. Keep in mind that fans of pop, rock, k-pop, and other different genres will have different tastes, especially when it comes to the designs. The best strategy is to see what is trending in each community before you start customizing for them.

The custom apparel industry gives plenty of opportunities if you focus on the right markets. Learn more about the opportunities here from Youapparel’s blog.