Who is an SEO consultant? What do they do?

Author: Somya Sarkar

SEO is a technique to get your website ranked on Search Engine Result Pages, and it will help you get better visibility and greater rankings with more relevant traffic.

Who is an SEO consultant?

An SEO consultant is an SEO expert who develops, implements, and executes a comprehensive SEO (Search Engine Optimization) strategy to assist their clients' businesses in increasing their presence on the organic search engine result page. In other words, an SEO consultant is someone knowledgeable about all aspects of SEO, including some you may not be aware of. Most SEO consultants work in a recognized SEO company or as freelancers on various web platforms. You can boost the success of your brand's SEO strategy by delegating SEO responsibilities to a professional rather than an in-house team member. SEO experts can work in a wide range of industries, including healthcare and real estate. They can also provide SEO services on a contractual or freelance basis.

What does an SEO consultant do?

SEO consultants can perform the following tasks:

  • Conduct extensive keyword research: One of the most crucial aspects of SEO is keyword research. Therefore, an SEO consultant searches for keyword suggestions and assesses their search volume, competitiveness, and relevance to the queries to guarantee they have chosen the best ones to target.
  • Follow SEO changes and market trends: SEO has developed and will continue to evolve. So, an SEO consultant will always stay current on market research and learn about new trends.
  • Understand the client's marketing objectives: A skilled SEO consultant would first take a step back to study the company, its strategic goals, and its niche. Therefore, they collaborate closely with the key stakeholders to ensure that everything is understood.
  • Collaborate with various team members: SEO comprises many responsibilities like every other aspect of digital marketing. To ensure those works will complete smoothly, the SEO consultant must collaborate with other team members such as public relations specialists, site developers, content marketers, designers, and stakeholders.
  • Diagnose and resolve technical issues: A SEO consultant should be able to conduct a technical audit and work directly with website developers to correct any mistakes. It is a crucial part of SEO since it allows search engines to access and index the content on your website.

If you need any sort of help in SEO services, you can definitely contact DotCreative, who helps you have a free consultation and get proper knowledge regarding what actually SEO is about and how it benefits your business.