Evaluated trends that marketers are now utilizing

The top trends that marketers are now utilizing are influencer marketing, mobile-friendly website design, short-form video, virtual events, and experiential marketing.In 2022, these trends will continue to expand as most marketers either raise their investment in them or maintain their current level of commitment Let's examine each trend and how marketers plan to use it in the upcoming year.

Influencer Marketing

A high-priced celebrity or a top-tier social media user was once more difficult for small firms to afford to use influencer marketing, but as social media has grown, there are now many influencers with nano to macro followings.Businesses are starting to reap the rewards of influencer marketing as more of them invest in it. The trend with the most popularity and ROI in our survey was influencer marketing.Working with an influencer who has established credibility, knowledge, or notoriety in a certain field can help brands increase audience awareness, traffic, and even conversions.

Quick Time Video

Other social media sites like Instagram and YouTubehastened to support the short-form video game as Tik Tokvirality increased in 2020 and 2021. Additionally, marketers have changed their strategies as more platforms prioritize rapid, fast-paced content.According to the findings of our marketing strategy survey, short-form video is becoming increasingly popular, useful, and profitable, particularly among social media marketers.In fact, short-form videos will receive more investment from social media marketers in 2022 than any other tactic, according to 30% of them. Meanwhile, in 2022, 33% intend to use short-form videos for the first time.

Virtual Events

Virtual events are well-liked, efficient, and will still be a major marketing trend in 2022.The second-highest reduction of any trend marketers invested in during 2021 is expected to occur among marketers who use virtual events, as 17% of them will reduce their investment in 2022. Additionally, only 9% of marketers expect to use virtual events for the first time in 2022, despite the fact that 31% of marketers now use them.Don't let this research scare you away from the virtual activities you have planned. The third most important trend that marketers will invest in over the coming year is still virtual events.Additionally, if additional public venues fully reopen over the course of the following year, the drops seen above might indicate a natural shift from virtual to hybrid or real events. To choose the event format that will be most advantageous and pleasant for your audience in the upcoming year, event marketers must carefully consider all of their alternatives and local regulations.

In 2022, which trends are marketers planning to use for the first time?

Inbound marketing, short-form video, and social responsibility are the top trends that marketers intend to use for the first time in 2022.While I've already covered some of the benefits of short-form videos, let me briefly touch on the other two trends.

Brands Will Be More Responsive to Social Issues

Customers were more attentive than ever in 2020 and 2021 to how businesses treated their audiences, customers, employees, and the environment. And a lot of businesses made use of this opportunity to declare their principles. As these companies increased their social responsibility, they discovered that their present and potential customers shared their beliefs, and as a result, they won their trust, credibility, memorability, and awareness.More marketers are becoming aware of the value of social responsibility as we move into 2022. Both marketers who are already utilizing social responsibility and those who are utilizing it for the first time will contribute to its further growth.

Inbound Marketing Use Will Increase as a Result of Digital Transformation

Consumers will be more connected than ever to the internet and digital platforms as 2022 approaches. Furthermore, outbound marketing tactics are now even more obsolete.For the first time, inbound marketing will be used by 23% of marketers to reach audiences and customers where they are.

Conclusion

Have these findings motivated you to develop or improve your marketing plan for 2022?You are currently up to speed. Your company won't lag behind as long as you keep an eye on current marketing trends and are always open to change.