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Digital marketing is any marketing that’s done online.

Yes, really. It’s that simple. The term digital marketing refers to any marketing — in other words, promoting your product or service — that uses the internet and digital communication. Channels like email, social media, and your website all count as digital marketing. Digital marketing can also happen off the internet via channels like SMS messages.There are several digital marketing channels that brands use. Your website is one of the most important. It represents your brand and it’s where most conversions probably take place.

Email marketing and social media marketing are also excellent channels to focus on. Email marketing is a valuable method of turning your leads into customers. And social media campaigns can boost your brand awareness, helping establish authority and trust.

Pay-per-click advertising, or PPC, lets you place ads that reach people on a variety of digital platforms (think Google Ads). Content marketing such as blogs, ebooks, and online courses is another popular form of digital marketing, and for good reason: It helps educate, engage, and retain customersThe process of creating and implementing a digital marketing campaign starts with setting a goal and a budget for the campaign. Next, you’ll plan and craft content — maybe social media posts, videos, or ebooks — that is tailored to your target audience. You’ll distribute this content on various digital channels. And finally, don’t forget to track metrics like engagement and conversions to give you an idea of how well the campaign performed. After this campaign is finished, rinse and repeat.

Even when briefly summarized, it might sound like a lot of work — and really, that’s because it is. There’s no way to sugarcoat it. Digital marketing requires an investment of both money and time. But when done right, the results are massive: In one study, 86% of marketers increased brand awareness by using one or more digital marketing channels.Digital marketing is a simple way to reach new customers. It carries out marketing activities. It can also be called online marketing. Digital marketing is marketing to reach more people in less time. It is a technological developing area.