Ad Revenue Optimization Strategies for Publishers - Advertising Revenue Management

Author: Voiro Technologies

Many digital publishers are constantly changing their ad revenue strategies in order to make more money. Publishers can generate more ad revenue with the help of Ad revenue optimization. As you create the right strategy, you will be able to get hands-on guidance from ad operations experts by connecting you with top content creators.

Here are 5 essential Ad Revenue Optimization Strategies to maximize your ad revenues:

Trying different Ad Networks

Ad networks are businesses that connect publishers' ad demand with advertisers. To increase your revenue, it is important that you work with the right publisher ad network. Your site visitors should see the appropriate ads. There are many ad networks available, but it is best to choose the one that suits your needs. Do not choose an ad system based on its unique capabilities. Instead, select advertising technology platforms that best suit your website's needs.

Trying different Ad Formats

Try different ad formats and see which one works best for you. You might not be able to use the same ad formats that are used on other websites. You must conduct your own tests if you wish to increase your eCPM.

Outstream Video Ads: The marketing industry has seen significant progress with video ads. The ads are engaging and customers become more interested in the message and the company behind it.

Google Advertising defines outstream video ads as "mobile-only ads that appear on partner sites or applications outside of YouTube." They can be played in an app, or on a page with content. Video ads can compensate for textual content with higher click-to-rates (CTR). Once video advertising has been implemented, publishers may be more focused on how to monetize the content.

Interstitial ads: These ads have the highest eCPM rates because they are full-page advertisements. Interstitial ads occupy the entirety of the screen on the viewer's device. This ad format is very effective, but it can be difficult to use. This ad type should be used between content to ensure it displays at natural app transition points.

Multi-Ad Formats and Sizes

Yield management and optimization strategies are essential when it comes to publishing and developing ads. First, marketers must be familiar with basic yield optimization. This allows them to maximize their advertising budget and deploy as much as possible. These are some things to remember:

  • Use a variety of website layouts to increase user engagement and keep your ads current and fresh.

  • AdSense guidelines and policies should be followed. Targeting and placement can have a significant impact on your yield optimization.

  • Need to understand the metrics: CPC (cost per click), CPM (cost per mille/thousand), CTR (click-through-rate), RPM (revenue per thousand impressions)

Ad Revenue optimization platform allows advertisers and businesses to track and evaluate the effectiveness of their ads and learn from the data that they generate.

Mobile-Friendly or Responsive Websites

Today, many people are constantly on their smartphones or mobile devices. It pays to optimize your ad yield. These optimizations include responsiveness and fast loading speeds. You must also have an exclusive connection to a mobile advertising network to be able to access your mobile inventory. Here are some tips to make sure your website is responsive or mobile-friendly:

  • Your website should be responsive. Your website will adjust to the screen size without restricting the content you can show.

  • It should be easy to find information on your site.

  • Restrict pop-ups and remove text-blocking ads

  • Increase the performance of your website.

  • The button sizes on your website should be large enough that they work well on mobile devices.

  • Flash is slowing down the loading time of web pages so it's best to avoid it.

For more impressions, advertisers will be interested in bidding on your website if it's mobile-friendly and has high ad engagement.

Direct sales are a great option

Selling premium advertising slots directly to advertisers can increase your earnings. Advertisers look for the most engaging places to place their ads to get the highest engagement. Advertisers will buy inventory from advertisers who have access to a targeted audience with high traffic/impressions. Reach out to relevant advertisers with the offer.

Direct selling to advertisers means the publisher retains 100% of the money. No ad networks are allowed to act as middlemen and take a portion of the revenue.

Conclusion

When you try out all these Ad Revenue Optimization Strategies, you will quickly see an increase in your earnings as you optimize your ads. No matter which approach you choose, or any combination of them all, you'll be able to manage your ads better and make them more successful online.

As a Leading Ad Revenue Optimization Company, Voiro simplifies your ad sales and ad ops workflows, giving you a single view of revenue with accurate, real-time reconciled revenue data. Request a demo to learn and see how Voiro‘s Monetisation Infrastructure can transform your business.