Latest Social Media Marketing Trends for Growing Your Business In 2022

Author: Webomind Apps

Social media trends work similarly to the trends in any other industry. Phases in industries, such as clothing, travel, and car ownership shift each year. Every industry sees new trends annually and sets a precedent for the future guidance of the industry. The same is also true for social media. New and popular technologies see two types of behavior on social media: trends and phases. Phases are short-term crazes, while trends are the crazes that change the future aspect of social media platforms.

Top social media trends for 2022

It has been twenty-four years since the birth of social media, and the culture around it is still growing and changing. As per social media marketing agency Bangalore these are the top trends embraced in 2022.

  • Instagram & Facebook Storefonts

In 2022, both Instagram and Facebook will work towards fully integrating online storefronts into their platforms. They will transform the way users buy online. Brands will no longer be using advertisements to draw traffic. The initial versions of storefronts that have already been introduced allow users to shop on Instagram & Facebook.

  • AR/VR in the spotlight

AR/VR is the top social media marketing trend because, in 2022, over 11 million people will purchase an AR or VR headset. Augmented Reality or AR technology makes tiny changes to images, videos, and live images. It has become popular on social media in the form of filters. Virtual Reality or VR is a more immersive technology that creates a compliant virtual world for the interaction of people. Some VR devices available in the market are HTC Vive, Google Cardboard, and Facebook’s Oculus Rift.

  • Merging messaging platforms

There are many messaging platforms. Three of those, namely, Facebook Messenger, WhatsApp, and Instagram Direct, are owned by Facebook. The owner announced to merge these three back in 2019. Facebook has launched unified features for all three this year. It means a common user interface on all three apps, turning them into a cohesive messaging ecosystem.

  • Instagram Reels

Instagram reels are a hot social media marketing trend of 2022 to attract Tiktok fans. It is a feature on mobile Instagram where users can post 15-second videos in the style of TikTok, Musically, or Vine. You can post them in a story or on your feed as a regular post. Reels have been adopted by many users and its popularity will grow as more countries ban TikTok.

  • Audio Tweets & Fleets

Twitter has launched a brand-new feature in the year 2022, Fleets. Like Facebook and Instagram, fleets are Twitter stories where users can post images, text, videos, and tweet reactions. Twitter is also promoting audio tweets where users can post 140 seconds of voice recording.

So, these are the top 5 social media marketing trends of the year 2022 that will permanently change how influencers, brands, and users engage. Marketers must understand these trends and embrace them in their brands.