Bulk SMS Marketing for Small Businesses: 5 Revenue-Boosting Strategies

A strong marketing strategy and a revenue fast track for small businesses is bulk SMS marketing with customers. A sales pitch for your products is each SMS. An always-on service that greets new customers to your brand is bulk SMS service and it is an excellent tool for retaining customers.

Your business can grow on autopilot with very less effort using a top-notch bulk SMS service from Office24by7 technologies. It is a beneficial marketing tool for awareness building, lead acquisition, and improved sales, irrespective of whether your business is a brand new or well-established one.

Small Business Tips For bulk SMS Service

The following are five revenue-boosting strategies for your small business.

Customer Support for Bulk SMS Marketing

For small business owners, customer support is no longer a one-way street. According to research, the majority of customers receive business information through text messages and wish to reply or have an interaction with them. Through bulk SMS service, you can conserve customers’ energy and time by responding to their questions.

It is a known fact that business response is expected by a majority of the customers within a minute and bulk SMS service is one way to meet this expectation for enhanced customer satisfaction. Live chat is the most effortless way to offer SMS customer support and the Office24by7 bulk SMS dashboard lets you manage the conversation.

Broadcast Promotional Messages

Text messages can be sent to a group of contacts at one go with an SMS broadcasting service that can be used for promotions of sales, the launch of products, campaigns, and feedback from customers. SMS broadcasting services or bulk SMS marketing campaigns are a must-have for quick revenue generation as text message broadcasts are time-sensitive and short-term.

Send Campaigns Based On Dates

When customers are primed to shop, date-triggered campaign messages can be sent. Events such as Black Friday/Cyber Monday sale reminders, birthdays, and anniversaries are few to say. All of such event-related campaign messages make customers feel valued as they create customer loyalty through personalization. This is because a majority of customers would become regular brand customers when provided with personalized shopping experiences.

Using a bulk SMS marketing service like Office24by7 technologies, you can automate sending date-triggered text messages. For this you need to follow a two-step process; the first step is to use a website or in-store sign form to secure an explicit SMS opt-in and collect user input information like anniversaries or birthdays. Either way, all the data is stored within your Office24by7 technologies CRM that can be used for future campaigns. The second and final step is to set off text messages to contact numbers.

Getting Abandoned Carts Back

Shoppers who have abandoned carts can be encouraged to come back with a text message. The majority of the people never complete the process of checkout so by sending text messages you can recover them back and also the lost revenue. Just like an email, the same steps are involved in an abandoned cart text message. A follow-up message to contact numbers can be sent using bulk SMS software (only if customers have opted-in to your SMS marketing list!).

Notably, with Office24by7 Technologies, the setup of a text message is very easy if you are a Shopify store owner; the Abandoned Cart trigger can be used. You can affix a reflective, personal touch by adding GIFs, images, and customer information.

Review and feedback collection

An excellent way to advance your products and to make customers feel appreciated is customer feedback in bulk SMS marketing campaigns. Involving customers in your product and business development can build up good customer relationships.

Office24by7 Technologies’ bulk SMS marketing campaign can be used by small businesses for review collection through text messages. You can quickly send a poll to get customers' feedback once your customer shops for something at your store.

Customers can contribute their school of thought with the use of a polling system through bulk SMS marketing. Customers’ loyalty can be quickly determined with the calculation of a Net Promoter Score (NPS) score.

For example, the NPS score can be calculated by asking customers a question like "What is the least probability that you would recommend our products or services to others?" On a scale of 0 to 10, customers can be told to rate the probability. Those who would rate between 9 to 10 would be termed as recommenders, those who would rate between 7 or 8 would be termed as passives and those who rated below 6 would be termed as detractors or least likely to be recommenders.

With the resulting Net Promoter Score (NPS) score calculation; you can pose additional questions to customers such as "What was the reason for a rating of 9 or 6 and how would you like us to improve our products or services to meet your expectations? The answer to this question would enlighten you about the scope of improvements for your products and services. Office24by7 Technologies can help you with this score calculation and thereby let you know how your customers think about your brand. This can be explained as follows;

A keyword related to review/opinion/feedback would be texted by your business to your customers who would respond to it by giving the NPS scores through text messages and finally receive an appreciation message for the same.

Indeed, building customer loyalty and driving sales for your business can be smartly done through feedback and review collection process.

Conclusion

Your small business can do wonders with a bulk SMS service strategy. Bulk SMS marketing is the simplest, most convenient and quick way to associate with new and existing customers, even for sending information regarding promotions, etc. Using the above example as described, you can foster your business to grow profitably through bulk SMS campaigns.

So if you are convinced, it’s time to set up your marketing strategy with a reliable bulk SMS service provider in India, Office24by7 Technologies which is the best bulk SMS provider for your business needs. We can be approached at 91 7097171717 or through email at sales@office24by7.com.