Leveraging B2B Marketing Automation to Drive Business Growth

B2B marketing has evolved exponentially over the last decade. Earlier, sales and marketing used to be mutually exclusive teams, digital were just one of the many channels for reaching target prospects, and personalization was all about addressing customers by their first names in emails. In the past few years, we’ve seen the likes of Slack, Shopify, and HubSpot redefine the legacy of marketing by leveraging data like never before and B2B marketing automation tools are a (not so) secret ingredient in making it possible to mine deep prospect data, build integrated marketing programs, and grow businesses.

In this blog post, we will break down the fundamentals of B2B marketing automation to better understand what makes it so pivotal to the success of any marketing strategy in 2022. B2B marketing automation refers to the software that exists with the goal of automating marketing actions. These actions can be anything from email campaigns to social media posts to targeted ads. The beauty of B2B marketing automation is that it allows you to take a lot of the manual work out of executing your marketing strategy, giving you more time to focus on high-level tasks.

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There are a number of different B2B marketing automation platforms on the market, each with its own unique features and capabilities. However, some of the most popular B2B marketing automation platforms include HubSpot, Marketo, Pardot, and Eloqua.

So why should you care about B2B marketing automation? Well, there are a number of reasons. For one thing, B2B marketing automation can help you save time by automating repetitive tasks. As we mentioned earlier, manually executing your marketing strategy can be incredibly time-consuming and often requires a team of people to get the job done right. With B2B marketing automation tools, you can set up your campaigns once and then let the software do the work for you while you focus on other tasks.

Another reason to care about B2B marketing automation is that it can help you increase Efficiency and Productivity within your team. By taking care of repetitive tasks like email campaigns and social media posts, B2B marketing automation frees up your team’s time to focus on more strategic tasks that require human interaction and creativity. Additionally, B2B marketing automation strategy provides insights and analytics that can help you make better decisions about your overall strategy.

Last but not least, B2B String provides an edge when going up against competitors who don’t use B2B Marketing Automation tools in their arsenal as part of their go-to-market strategy. When used correctly under the guidance of an expert B2B marketer, these tools provide a clear path to success with fewer roadblocks than those who don’t have access or choose not to use them. In fact, studies show that best-in-class marketers are 5x more likely to strongly agree that their organization is effective at technology-enabled integration ( such as using B2B Marketing Automation Platforms ) than those who do not consider themselves best-in-class. Simply put, if your competition isn’t using B2B Marketing Automation yet, you have a leg up. And if they are using it, you need to ensure you're using it effectively or risk being left behind.

At its core, B2B Marketing Automation is all about efficiency, productivity, insights, and ROI. When used correctly, these tools can help take your business to new heights by freeing up time, providing valuable insights, and giving you an edge over your competition. Whether you’re just getting started with B2BMKTG or have been in the game for a while, there’s no doubt that these tools should be part of your go-to-market strategy.

Marketing automation tools have become essential to any business as they can be used for everything from streamlining activities, delivering integrated customer experiences, and capturing data. These days it's not just big enterprises that need these kinds of resources; even small companies will find themselves in desperate need if their marketing techniques aren't up-to-date enough!

Hypelocal has helped SaaS brands and B2B businesses streamline their marketing workflows with automation tools. We can help you too! Contact us for a free strategy session so we know how to supercharge growth in your business by automating at every stage of the funnel, from acquisition through customer engagement.