Tips for Optimising Your Google My Business Listing

Your Google My Business page is one of the most important tools of Local SEO Sydney you have as a local business owner. A well-optimised GMB page will help customers find your business, increase your online visibility, and improve your rankings in local search results so that when someone searches for your services, they will see you first! That's why keeping your Google My Business page updated and optimized is important. But where do you even start? Don’t worry; we, local SEO agency Sydney, got you covered with our tips for optimising your Google My Business!

Claim Ownership of Your Business

One of the most important tips for optimising your Google My Business is to claim ownership of your business. This can be done by verifying your business through Google. Once you have verified your business, you will be able to make changes to your listing and control how your business appears on Google Maps and in search results.

Update All Information on the Site

If you want potential customers to be able to find your business easily online, it's important to make sure your Google My Business profile is up-to-date and accurate. Make sure your NAP (name, address, and phone number) is consistent across all platforms and include relevant keywords in your business description.

As the owner or manager of a business, you want to make sure your Google My Business (GMB) listing is as complete and accurate as possible. After all, it’s one of the first things potential customers will see when they search for your business on Google. The GMB dashboard includes instructions for adding photos and videos.

Add Keywords

You can also add keywords that are relevant to your company's services or products, so people searching for those items find your listing in their search results. And if you have an online shop, be sure to include the URL to your website so people who are looking for products can easily find them on your site.

Make Sure You Show Up In Local Searches

As a small business, it’s important to make sure you show up in local searches. People are searching for businesses like yours every day, and if you’re not showing up, you’re missing out on potential customers. Claim and verify your listing. This step is essential in order to control your business information and start receiving insights about how customers are finding you.

Perfect Your Google My Business Profile

Your Google My Business (GMB) profile is one of the most important pieces of your local SEO puzzle. Optimising your GMB profile can help you rank higher in search results, get more website visitors, and attract more customers.

Make Sure the Information You Share is Consistent across Web

One of the most important aspects of optimising your Google My Business is making sure that the information you share is consistent across the web. This means having your business name, address, and phone number (NAP) match up exactly on your website, as well as on any other online listings or directories.

Do Not Violate Google’s Guidelines

Never try to do any penalty-inducing offences that can permanently suspend your GMB account. If your account is suspended/penalised, it can be very stressful and bad for business. Hence, strictly follow GMB guidelines.

It’s important to optimise your GMB listing to improve your online visibility. Please hire local SEO services to optimise your GMB listing.