For every celebration, for Christmas and New Year’s Eve - Quality over Quantity is the choice!

The wine online sales has increased dramatically the last month as wine lovers prepare themselves for Christmas and new year’s celebrations. So the Australian wine is up with the trends and is changing from being cost and mass market driven, to more discerning and quality led. What is going on in the wine online sales, read further and don’t be ignorant about wine facts.

The red wine growth is slightly ahead of white wine growth, and usually the weeks before Christmas celebrations, and with almost 10% move from average to fine wine, it makes an evident tendency. The trend has confused many wine sellers and most of them concentrate only on selling fine red wine, and forget about whites. On the other the wine online sales are growing steadily for the last few years and it is a trend which has stable increase. The online sales have grown, just form the fact that the consumers nowadays trust the online market to a higher level, purchasing from online wine merchants has become more convenient, once you don't have to stop at wine shops, purchase, and carry the bottles home.

It is known that the consumers in a recession consume less but want their products to be the best and finest quality, therefore the online wine merchants nowadays offer 6 bottle cases rather than 12 bottles. As a result the consumers are purchasing up to premium quality wines online.

This also has a positive effect for old world wines and not only those, also the Special Mediterranean wines, French, Italian and others as consumer’s pursuit the finer wine choice ahead of Australian and New Zealand wines.

The trend of online fine wines, the old world wines and premium quality wines trading is predicted to increase to a higher point as we get closer to Christmas holidays, which can only be good for wine producers as well as consumers.

The new generation of wine online traders are trying to demystify wine online, and provide bigger choice and they are also using the concept of food and wine matching to drive trial of new tastes and wines from different points such as Lebanon, Canada etc.

One is for certain, wine market will not change from ordinary to fine wines but the customer’s choice will continue to attract wine online, and the real benefit of it is discovering tastes that you have never seen in the real world.wine online Australia suppliers are promoting the idea of quality over quantity wine and to ensure responsible drinking trends are adopted. So why not follow the trends and share this spirit for the holidays and enjoy Premium quality fine wine from an online store.