For a Digital Marketing Agency Excellence Lies in A Sound Work Force

Author: Uday Patel

Digital Marketing is a broad term, it comprises many sub-sectors or divisions pertaining to web development and marketing. It is the marketing part of web development, comprising all activities concerning a website connected to the Internet. Hence the service is also known as Internet or Online Marketing.

Client Base & Services

Since the scope of activities is vast, its delivery depends upon a large team of skilled people heading various departments to form a cohesive delivery team. The completion period of various projects is extended but time-bound, these projects bring in a stream of cash flowing in on regular basis. The client base also includes companies seeking services for a short period depending upon the goals.

The regular client base is the stabilizing factor while short-term projects help boost revenue to a profitable scale. Internet marketing services are client-focused businesses with smooth workflow leading to a creative environment, and the use of a sound methodology leading to successful completion of projects. The methodology used in web development projects is usually not tangible, and often not standardized, the success depends much on the creativity and ingenuity of the management and workforce.

  • What all services a digital marketing agency provides are listed below:
  • SEO
  • Visual Contenting
  • Brand Promotion
  • Web Design and Development
  • Content Creation
  • Content Marketing
  • Email Marketing
  • Lead Generation
  • Graphic Designing
  • Logo Designing
  • Search Engine Marketing
  • Google Ads
  • Social Media Marketing
  • Blogging Writing Service
  • Guest Blogging
  • Website Content Writing

Most of the agencies are focused on various aspects of web development and may specialize in a few of the divisions mentioned above. Larger agencies offer everything under the sky that relates to web development and marketing. There is no limit or binding as to what solutions and services an agency can provide.

Most of the services provided are locally confined to the city and the states in India. But some have overcome the state boundaries and provide services to the whole country and overseas clients. The online marketing business could be started small without much investment. Being a service-oriented business, success depends much upon skills and experience that lead to satisfactory results. Expansion depends upon the successful recruitment of a highly skilled and experienced workforce. Members work in cohesion to sieve together functional components that complete the projects with happy endings.

Digital Marketing Business

The global digital marketing business is growing at a rapid rate with bright prospects. The market size at the present juncture is over 476 billion USD, and it is forecasted to grow to over 786 billion USD by the year 2026. This SEO Service market size is over 46 billion USD and is expected to scale over 100 billion by the year 2026.

For an agency, success depends upon consistently creating unique and helpful content as recently advocated by Google Helpful Content Update rolled out this year in September. Content and graphics are mainstream requirements for website development, SEO, content marketing, and visual contenting. Graphic designing forms a chunk of agency service. The graphics and visuals are required in all aspects of team creations besides visual contenting.

Google ads management and Social Media marketing solutions are major revenue earners for an agency providing marketing services. Google Ads management creates a perpetual demand from clients, and this can be gauged from the fact that these ads generate annual revenue of over 200 billion dollars.

Social Media Marketing

Another much-in-demand service is SMM or social media marketing for organic as well as paid campaigns. The global market size for social media advertisement was 85 billion in the year 2020 and is expected to grow by a CAGR of 16%. This growth is boosting revenue for agencies that are successfully managing online ads and providing consultancy for major social media platforms like Facebook, Twitter, LinkedIn, and Instagram.