How to Embed Video in Emails in 2022: Video Email Marketing

Author: Axis Mobi

Video content is now an essential component of any marketing strategy. Given that audiences prefer short clips and videos, it's no surprise that 92% of marketers now use video content to engage viewers and reach their target audience. The rapid rise in popularity of social media has increased the amount of video content available online.

Due to the pandemic, live streams have become the new go-to means of communication; that's why 57% of marketers now use live videos on Facebook and Instagram in their video marketing strategies.

As videos effectively increase click-through rates (CTR), marketers try to embed them in any way possible. Email marketing is no exception.

How Can Video Email Marketing Be Used in a Branding Campaign?

Include videos in your newsletters and other emails with video email marketing. You can assess engagement levels by tracking the number of likes, shares, views, and comments your videos receive. As videos gain popularity, they frequently rank higher in search engine results than in plain text. This means that videos can help you promote your products and services more effectively, drive traffic to your website, increase social media engagement, and more.

What Emails Can You Include Videos In?

You can embed videos in various emails, from newsletters to educational emails.

Videos can help you announce a new release, demonstrate a tutorial using your company's products, discuss discounts, promote events, and more. The main goal is to increase conversions, not to include videos in every email.

Here are some examples of emails in which you can embed videos:

  • 'Meet the brand' emails

  • Newsletters

  • Customer nurturing emails

  • Educational emails

  • New product announcements

  • Event announcements

According to a recent study, the more personalised your video, the better. Use data, analytics, and questionnaires to learn about your customers' interests and what drives them to subscribe or unsubscribe.

AXISMOBI TAKE ON VIDEO EMAIL MARKETING:

Email videos are one of the most effective ways to increase sales and audience engagement. They can be informative, intriguing, and engaging, allowing you to display whatever content you want. Furthermore, they are simple to incorporate into your emails. However, to get the most out of videos, you must determine your goal and be willing to explore your audience's requirements. This article contains all the essential information you need to start email marketing.

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