Things To Look Out For When Hiring Your Next SEM Specialist

Author: Shreya Srivastava

Digital marketing has left no business sector untouched. It has become part and parcel of the existence of every business in the digital era and is thus a lucrative and high-in-demand skill. Every company is competing to hire the best SEM specialists to build an online presence and be noticed by the leading search engine Google.

According to reports by Statista, Google holds 83% of the global market share for search engines. To create visibility on such a rampant platform, the skills of an SEM expert can’t be overlooked. You might have often heard of the interchangeable terms SEO, SEM, and PPC. SEM is the umbrella that constitutes SEO and PPC.

Why Do You Need An SEM Expert for Your Business?

SEM is your best shot if you want to get traction for your business via organic and paid mediums. If the art of including keywords is instilled in your campaigns, Google will automatically rank your pages. Hiring SEM specialists can be the most cost-effective, credible, and fruitful decision for your digital brand awareness and growth due to the following reasons:

  • Among the approximately 70,000 search queries processed by Google every second, the strategies of SEM personnel are focused on building page relevancy and awareness. Thus, your brand appears on the top search results and gains organic and paid traffic.

  • They perform keyword research to identify which keywords should be targeted by paid and organic searches and which should be disregarded.

  • SEM experts implement and manage organic and paid search campaigns to monitor the results.

  • They analyze and optimize the marketing campaigns, implement changes via A/B testing models and measure the outcomes.

  • Tasks are organized and prioritized to ensure smooth communication with the team and clients.

Now that you know the SEM advantages to your business success let’s find out the traits of an ideal professional.

What To Look For In Your Ideal SEM Expert?

Suppose you are looking to hire SEM expert. In that case, several skills, abilities, qualifications, and experiences need to be screened to evaluate their expertise and competence in such a demanding digital marketing segment. Some of the top in-demand attributes that shouldn’t be missed are:

  • Must be thorough in several SEO aspects, including on-page, off-page, technical optimization, and UX (user experience).

  • Responsible and capable of designing, developing, implementing, and managing digital advertising campaigns from start to finish for profitable returns.

  • A Search Engine Marketing specialist should produce valuable content for the end-users in the form of articles, blogs, web content, guest posts, and much more that refines the performance of their content marketing strategy.

  • Familiarity with HTML and CSS, web designing, etc., to support the various tasks related to search engine rankings.

  • Communication, collaboration, and leadership are crucial SEM skills for proficiently drafting a brand messaging strategy that connects with the target audience.

What Are the Questions To Ask Before Hiring A Search Engine Marketing Specialist?

Interview questions hold a decisive power in the recruitment funnel. Asking the right questions is the trick to hiring the best SEM specialists. But it’s equally important to ask yourself specific vital questions that can outlay the hiring factors. Few such must-ask questions are:

  • Do you need an SEM professional to work on strategy formulation?

  • Is it a strictly technical role or a hybrid structure where they are also required to work on content?

  • Do SEM experts need any certification to qualify for the job role?

  • Do you need the specialist to be an all-rounder in social media, display ads, and content, or just competent in local search?

  • Is it a client-facing role?

Once you have finalized these factors, it’s time to draft a job description.

Standard SEM Specialist Job Description

The Job description for an SEM applicant should cover the following specifics:

  • Consistent research to stay updated with keywords trends, and current topics.

  • Excellent communication ability

  • Hire SEM expert who is well-versed with content strategy and content creation.

  • The knowledge and experience to develop paid and organic marketing campaigns.

  • Research and analysis of several metrics by combining data from several resources.

Conclusion

To fulfill your hiring requirements for SEM specialists and ace your digital marketing strategy, hire talent from Uplers. A jam-packed powerhouse of global tech talent that is pre-vetted to create a pool of the best-shortlisted matches. Interview qualified search engine marketing applicants and leave the onboarding to Uplers.