Hashtag Tracking : How to Track a Hashtag performance

Author: Kate Finch

When it comes to Twitter there is no secret, as it is one of the powerful platforms for sharing information but that's not it, Twitter is also an outstanding platform to promote your brand,content and campaigns. Major brands use hashtag tracking to enhance their engagement metrics.

How to do Hashtag tracking? Well it’s an obvious question and for that you’ll be needing the help of third party tools like Trackmyhashtag to access your valuable insights and impact your brands growth.

Why do you need Hashtag Tracking?

  • With the help of popular hashtags you can increase the reach and visibility of your content.

  • Posting content with trending hashtags increases the reach.

  • You can create your own brand hashtag to increase your brand awareness.

Benefits of Hashtag tracking.

Hashtag tracking is very beneficial for your brand engagement.

Lets see how,

  • To measure social media presence.

With the help of hashtag tracking you can monitor your reach, engagement and impressions at the same time. It also identifies and suggests popular and trending hashtags according to your domain.

  • Know your target audience

Audience insights are very important to help you personalize your content towards your target audience. Hashtag tracking can help you to identify the audience that engages most with your hashtag content which will help you to come up with strategies that engage maximum target audience.

  • Finding key influencers

Influencer marketing is one of the most popular marketing strategies when it comes to promoting a brand. Collaboration g with social media celebrities boosts your brands but to find the right influencer as per your domain is tricky. Hashtag tracking can help you to find large audience based influencers that are perfect for your brand. Further you can also analyze their account to see their engagement metrics.

  • Analyzing competitors' accounts.

One of the best moves to notch up your small business is to imitate your competitor. Hashtag tracking tools can help you to analyze your competitors' social media moves to form your strategies, it also provides insights of their implemented strategies.

  • Enhancing customer support

Social media marketers use Twitter to promote their brands and services, but Twitter is also a platform for the users to express their opinion. And it's no longer a one way secret.

So it is important for brands to engage with their audience and resolve their issues to build trust. Hashtag tracking tools can help you to track your conversation with customers to monitor their complaints and queries.

  • Know your best time to post on twitter

Average lifetime of a tweet is 15-20 minutes so it is very important to post your content when your audience is online, with a hashtag tracking tool you can identify the time frame of your users when they are likely to be more active.

  • Real - time engagement metrics

In Twitter engagement is success. It is very important to measure your campaign hashtag and with the help of a hashtag tracking tool you can monitor your hashtag campaign in real time. It also provides insights to boost your strategies.

Track your hashtag performance with Trackmyhashtag.

It is very important to know a perfect tool to monitor your performance for that,

Ta daaaa!!

It's your very one Trackmyhashtag.

TrackMyHashtag is one among the outstanding, AI enabled Twitter hashtag analytics tool which will monitor any hashtag, mention and keyword and provides you instant update of your performance metrics to improve Twitter marketing. It also identifies key influencers consistent with the niche that can promote your brands or campaigns. The tool also fetches the historical data associated with any hashtag or any topic since 2006.

TrackMyHashtags real-time features enables users to obtain:

  • Real-time hashtag tracking

  • Identify the foremost engaging hashtags,keyword, mentions and URLs

  • Analyze social media campaigns of your competitors

  • Identify influencers to market your brand

  • Track tweet timeline or daily and weekly usage pattern

With the assistance of TrackMyHashtag you can analyze your competitors' activity, reach and engagement to plan your marketing strategy and improve your Twitter campaign’s or brands overall performance.

TrackMyHashtag offers a 5-day free trial. Pricing starts at $49 per month

Want a Free trial.(No Credit Card needed.)

Here's what you get in free trial.

Trackmyhashtag gives a 5 days trial offer, in which you can track any 2 hashtag and upto 2000 tweets. You also get access of the dashboard with valuable insights.

  • 5-days of Twitter hashtag tracking.

  • Track any 2 hashtags, @mention or keyword.

  • Track up to 2000 tweets.

  • Access to an analytical dashboard.

  • Custom and historical dataset available for download.

Click here for a free trial.

Closing thoughts

You can easily rely on Trackmyhashtag for your hashtag tracking and instant updates on engagement. Start boosting up your hashtag game with Trackmyhashtag. Do give it a try!

Adios!