Asia Pacific Broadcasting Equipment Market to rise with 11% CAGR during Forecast Period 2021 to 2031

Author: Kalyani Badkas

The Asia Pacific broadcasting equipment market is worth US$ 1.4 Bn, reveals this industry survey by Persistence Market Research. Market valuation is expected to increase 2.6X by the end of 2031, expanding at a robust CAGR of 8.2%. Over the next ten years, the market in Japan is expected to increase at a stellar CAGR of 11%.

Companies
  • Media Excel Inc.
  • ChyronHego Corporation
  • TVU Networks Corporation
  • XOR Media Inc.
  • For-A Company Limited
  • Oracle Corporation
  • Unlimi-Tech Software Inc.
  • Grass Valley Canada
  • Tedial S.L.
  • General Dynamics Mediaware
  • BroadStream Solution Inc.
  • Pebble Beach Systems Limited
  • Enesys Technologies
  • Nevion Europe AS
  • Bridge Technologies Co AS
  • Other
Key Points Covered in Asia Pacific Broadcasting Equipment Industry Survey:
  • Market estimates and forecast 2016-2031
  • Key drivers and restraints impacting market growth
  • Segment-wise, country-wise, and region-wise analysis
  • Competition mapping and benchmarking
  • Brand share and market share analysis
  • Key product innovations and regulatory climate
  • COVID-19 Impact on broadcasting equipment sales and how to navigate
  • Recommendation on key winning strategies

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Changing Landscape of APAC Broadcasting Industry

Broadcasting has become an essential part of the technological revolution that has been evolving exponentially in recent years after the launch of 4G, with the rollout of 5G expected to become mainstream over the coming years.

Broadcasting television services have always led the broadcasting technology market, but the adoption of OTT services has led to a major shift in the consumer base for broadcasted television.

To promote its direct-to-consumer model and OTT services, Walt Disney Company, in April 2021 announced that it will be taking off 18 channels from the Southeast Asia and Hong Kong regions from October this year.

This move will majorly impact the entertainment as well as broadcasting industry in the region. The shift toward OTT platforms is majorly changing the entertainment industry, and this trend is expected to be prevalent for quite some time.

India has been a very lucrative market for broadcasting, as its growing entertainment needs drives broadcasting and networking. Sky Wire Broadcast, a renowned name in the broadcasting industry of India, has tied up with Mine Media, Kiloview, and Black Magic Design, to expand the portfolio of devices such as live video encoders and video encoding services for platforms such as YouTube Live and Facebook Live.

With collaborations and increasing focus on media and entertainment, we are expecting to see major evolution and changes in the broadcasting industry.

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Market Overview

Broadcasting equipment are used to transmit audio-visual content over TV, radio and IP network. Radio broadcasting is long distance transmission of audio signals through radio waves. Radio broadcasting is carried out using various devices and equipment such as audio console, intercom, microphone, speaker, sable, transmitter, and receivers.

Audio console are used to control and change the dynamics of audio signals, while intercoms allow for two-way communication between users.

Market Influencers

The APAC broadcasting equipment market is highly influenced by the ongoing trend of rising adoption of open architecture solutions. These solutions are compatible with multiple standards that offers the flexibility to media and production houses.

Consumers, especially in APAC region, prefer access to audio-visual content over multiple devices such as tablets, smartphones and desktops. OTT players such as YouTube, Netflix, and Amazon Prime offer multimedia content that can be accessed across various platforms. This is a major factor driving growth of the market.

Market Restraints

In the Asia Pacific region, various countries have low electricity penetration that is creating significant challenge for broadcasters. Infrastructure challenges such as lack of electricity and mismatch cabling can negatively affect growth of APAC broadcasting equipment market.

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Key Participants

Key players in the APAC broadcasting equipment market include Media Excel Inc.(US), ChyronHego Corporation (US), TVU Networks Corporation (US), XOR Media Inc.(US), FOR-A Company (Japan), ORACLE Corporation (US), Unlimi-Tech Software Inc. (US), Grass Valley (Canada) and General Dynamics Mediaware (Australia).

Media Excel Inc. one of the prominent leader and offers HEVC encoder for Ultra HD Live. "HERO - 4K" by Media Excel Inc. enables production ready 4K HEVC for both file and Live workflows at the datacenter as well as in the cloud.

Most key players in APAC broadcasting equipment market are focused on carrying out promotional activities via industrial exhibitions to advertise their products and form strategic alliances with other broadcasting service providers to expand the reach of their business.