What is a Logo and How to Create One

It is an obligatory attribute of any brand or company. It is an element of corporate identity, which has a number of important options:

Increasing recognition. The emblem or trademark was originally created to increase the visibility of a certain product, brand or company. To this day, this option is the most important and high priority;

Communicating the purpose of a service or product to consumers;

To increase brand loyalty. If, for example, the goods of a certain company were able to recommend itself from the best side, then consumers will give preference in the future, without hesitation, exactly to its products;

The difference between one company and another. Logos can not be the same. Otherwise, their value instantly decreases. In today's world, a registered logo is an object of intellectual property. It means that no other company can create a logo on its basis. Otherwise, there is no way to avoid litigation.

Advertising of goods and services.

Logos are divided by many parameters. In the first place the type of logo. They can be textual, symbolic and combined. Text emblems consist of letters and numbers. Symbolic include a variety of images. These are patterns, animals, plants, vehicles and more. If the same logo presents and the text and symbols, it is already called a combined. Stand alone are the so-called symbolic emblems. Their creation is based on the totems and icons.

It is worth noting that many well-known brands have fairly simple logos. They are represented only by the name of the company and no more. In general, for organizations working in the IT direction, producing smartphones and other digital equipment, they are fully suitable. In other cases, it is more appropriate to give preference to character or combined brand names.

How to make a logo online

One way is to use the generator logo Turbologo, mastering which will not be very difficult. It should be said that all the work on the creation can be divided into two stages. The first is a creative, and the second - technical. The creative phase involves working with the content.

It is necessary to decide what colors will be present in the logo. Each color symbolizes a certain quality. Red - passion and pressure, blue - reliability, purple - confidence, green - naturalness and so on. For example, if a company sells organic products, then its logo should be decorated, making use of green hues.

The next point is the form. The logo can be round, square, triangular, oval and more. The form of the logo has a psychological impact on people. It can evoke certain emotions and feelings. A circle symbolizes unity and friendship. The square - stability and constancy, and the triangle - strength and knowledge.

Conclusion

The logo should not be underestimated. A properly designed logo can increase brand loyalty, sales, and company recognition against competitors.