The Future of Digital Marketing: an article about digital marketing.

Author: Ravichandran.R

Introduction:

Now a days we are mostly working on digital and digitally oriented for all purpose especially all kind of business are depend on Online marketing, also called digital marketing, is the process of promoting brands using the internet and other digital channels. This can include email, social media, web-based advertising, text messages, and multimedia content.The "father of digital marketing," Philip Kotler, is a highly credited individual in his field. An American professor, he is known for founding marketing as an academic discipline. With over 60 marketing books under his belt, Kotler's experience and expertise has shaped the way marketing is looked at today.At its most basic level, digital marketing is all about generating leads, capturing them, and then nurturing them until they're ready to buy.

Types of Digital Marketing:

Digital marketing can broadly be classified into 8 distinct categories: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing.

Pillars of Digital marketing:

SEO: Increasing your website's traffic through free listings and organic search results.

SEM: Buying website traffic through paid search listings and ads.

SMM: Social media marketing is the use of social media to build a company's brand and increase sales. SMM includes the use of platforms such as Facebook, Twitter, LinkedIn, and YouTube to create content that engages users and drives website traffic.

Email Marketing: Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact list.

Conclusion for Digital Marketing:

The powerful difference in using digital marketing is that digital Marketing has more appointed the customers as the main objection, which gives the customer full personalized service such as responding to their message and query thoroughly.