5 Delightful Promotional Gifts For Your Customers and Colleagues

Are you seeking a way to improve brand awareness, enhance relationships, and generally enhance your business? Giving gifts might be the answer. Aside from building and developing better relationships, giving your employees, customers, and colleagues gifts each year is just good business practice. Although people don't do business with your company because you give them gifts, it can go a long way toward building rapport and engagement with them. A lovely gift shows both customers and colleagues that you appreciate them. Here are five great gifts to give out at your business this year, whether it's a holiday, a special occasion, or just because.

Personalized Thank You Note

Sending a personalized thank you note is an ideal way to show appreciation for customers, colleagues and employees regardless of the occasion. A handwritten note shows the recipient that their efforts are being noticed and appreciated. Crafting a meaningful message doesn't have to be complicated, either. When you make the note, be sure to include specific details about why you're giving it to the individual. Then, add a few unique special touches to make it exclusive to that person. Don't rely on generic or template notes to get your message across. Small gestures like this make a lasting impression and ultimately strengthen relationships along the way.

A Gift Card

Gift cards are a great way to show employees, colleagues, and customers that you care about them. They're also a great way to build rapport and engagement with your team. Gift cards can help improve employee retention rates and morale because they make employees feel valued. Colleagues will love them because they show appreciation in the sense of camaraderie. Customers like gift cards as well, because they demonstrate loyalty and offer a reward for their containing business. If you're looking for a way to strengthen your relationship with employees and customers, the gesture of giving them a small gift card (for your business or one of their favorite places) is an excellent choice for cementing your brand's reputation.

Engraved Pens

If you run a stationery business, printing company, or other office-related venture, gifting an engraved pen with each order or during special occasions can be a fantastic promotion. Pens are a useful item in their own right, but they take on an entirely new dimension of value when they're engraved. At that point, they transition from being a mere promotional item to a luxury promotional item. That lends them a touch of class and value while also giving your company the opportunity to showcase its brand via a logo or tagline on the engraved pen itself. Engraved pens are an ideal gift for anyone, and personalized engraved pens can go a long way toward building loyalty, appreciation, and engagement with your customers (or employees) by giving them something both valuable and thoughtful.

Coffee Mugs

Coffee is one of the most popular drinks on the planet. With 3 out of every 4 Americans drinking a cup each day, it's no wonder coffee culture seems so ubiquitous sometimes. So it stands to reason that coffee mugs would be a fantastic promotional item whether it's sold or being given away as a gift. By putting a logo on the coffee mug, you essentially put your brand out there for all the world to see. Anytime somebody uses the coffee mug, they'll be reminded of your company and might be interested in becoming customers. This works well for employees and customers alike. In a way, coffee mugs are an inexpensive and cost-effective way to generate a great deal of impressions for your brand. Plus, a coffee mug is a great gift for anyone at any time of the year. You want to show people you care and take advantage of the brand awareness coffee mugs can offer, then consider investing in some custom logo coffee mugs and distributing them today.

Extra PTO

Everyone can use an extra day off once in a while. Paid time off (PTO) is another fantastic gift idea for your employees (unfortunately, this one doesn't really apply to customers, unless you count being able to give them a better experience by having refreshed employees). Giving your staff the gift of PTO empowers them to take a well-deserved break from work and come back recharged. Plus, it shows you care about their physical, mental, and emotional wellbeing. And at the end of the day, that leads to a better customer experience as well as the opportunity to help associate your brand with positive things and earn more customers by showing you take care of your teams properly.