Advertising agencies as protagonist in public awareness

The boom and recession has nothing to do with impact on advertising agencies because in times of recession or in the gradual economic inclination advertising agencies are always working. Most of the people made their perception from the name and narrowed the scope and versatility of advertising agencies. Advertising agencies are not up to the extent of advertising and that’s it but it has some other tasks as well. These agencies do market research, media buying, online marketing etc. How advertising agencies acts as protagonist in public awareness? Public awareness can be from different information that could be about a social cause or any product or service. In every aspect people are getting aware from the things going around in the world.

Advertising agencies if working on online marketing then there are several measures that can be taken in to account to see the core processes to conduct online marketing. There are several things that could be made relevant by advertising agencies through online marketing. Generally, they have a technique to foresee the trend and number of audiences that can be attracted to a particular thing. So having the skills of designing thing accordingly, these advertising agencies on behalf of their clients (which are businesses normally) create advertisements on the social media websites and place their websites on different websites. This is a type of advertisement which is of comparatively low cost as compared to advertisements on TV channels, banners, brochures etc.

Nowadays, internet marketing or online marketing is said to be the most effective marketing source because the number of users on this medium is increasing on daily basis. So advertising agencies use this source as best to create awareness and urge among the people. Advertising agencies are the companies who create ads and publish them on the print media and broadcast it on the digital media. Another part of advertising agencies is media buying. Media buying is referred to as procurement of space and time at the best prices. The best prices here meant to meet and arrange things within the given budget of that particular firm. These agencies organize endorsements and placements according to the nature of the advertisement and makes sure that the message that is going to be delivered to the customers is clear and lucid.

The justification of the title of this article is pretty simple because advertising agencies are acting as a protagonist in public awareness. These days in Pakistan, on various channels an ad of US-AID is been broadcasted which portrays the social causes that US is working on to help the Pakistanis especially the people residing in the rural areas of Pakistan. They are providing them amenities such as education, loans, opportunities to work etc. This is a public message which is delivered to the target as well as random audience and the random audience is also get awareness out of it. This is a simple example that how advertising agencies are working as protagonist in public awareness. We have other examples as well but for now it is enough to justify the role of agencies in spreading the knowledge about specific and general things to the public.

Devin is a basically Advertiser. He has many remarkable Advertising agencies projects and Advertising agency on her behalf. After many successful projects he runs her own Advertising house and also Advertising agencies in Pakistan he uses to write articles in many newspapers and magazines. This is one of them…..