PPC Advertising: What Are They, And What Are Their Types?

Pay-Per-Click advertising is a conversion-centric, targeted, and measurable way to reach potential customers online. By collecting user data from the campaigns you run, you can have access to valuable insight into your audience's behaviour. It will enable you to develop a solid PPC marketing strategy and take advantage of all new emerging trends.

Today's article will highlight all the different PPC advertisements your business can use to maximize conversions and sales.

How Does PPC Advertising Work?

Pay-per-click is an online marketing model where advertisers pay only for the clicks they receive on their banner, search, and social media ads. It can be a highly effective way to place your business and products in front of your targeted audience online, helping boost your visibility, sales, and overall click-through rate.

There are multiple forms of PPC advertising, and the right one for your business will depend on various factors. These factors include who your target audience is and what is your total marketing budget. The most significant advantage of PPC is that you can easily keep track of your ad's performance, allowing you to test various types to figure out which strategy fits your wants and needs the best. Some common kinds of advertisements that an eCommerce PPC agency in the UK can help you set up include the following:

Search Ads

Search ads are one of the most common kinds of paid advertisements. Search ads are essential because they allow you to meet users who are actively looking to buy or searching for related services or products across search engines like Bing, Google, etc. The advertiser gets to select a keyword for which they want their advertising to appear and create ad copies designed to attract users.

Display Ads

Display ads are different from search ads since they appear in front of users looking at web content. They are banner formats placed within online content on third-party websites. They are shown to users based on various targeting criteria like interest-based targeting, contextually relevant content, or specific site selection.

Whilst these ads tend to have a lower conversion rate than search ads, they are generally cheaper in terms of cost per click. They will surely get your company in front of individuals looking for products or services and those who you can persuade to consider doing business with you.

Video Ads

Almost 85% of all businesses using video ads as a critical marketing tool are gaining much popularity amongst people. The primary advantage of using video ads is that they can be pretty engaging and effectively reach and convert audiences who don't even know your brand exists. A professional google ads agency in the UK can tell you more about these ads and how they can help your business.

Shopping Ads

A shopping ads campaign generally involves displaying advertisements on search engines with images of your product, its description, and price. Most eCommerce store owners consider shopping ads ideal since they help provide all critical information about their products.

Paid Social Ads

Paid social media advertising generally involves advertising to social media users such as Instagram or Facebook. Several paid social advertisements offer a variety of ads, giving you a lot of creative freedom.

A professional eCommerce PPC agency can help you better understand all these types of ads, their advantages, and how they can help boost your online business.