Premix Whole Masalas A Healthy Way to Spice Up Your Plate

Every store retail or wholesale in India sells masalas also known as spices in English. For Indians masalas are the spice of life. They are sold in raw or in powdered form. Housewives purchase spices required year along in pure form and have them ground to powder and stored. This traditional way of storing has two benefits one the purity is assured while the other is they can be ground whenever desired and stored for a long time.

Buying these ingredients for various recipes is a difficult task and requires expertise and experience. The pure forms are purchased from trusted wholesalers who supply pure authentic spices. These are usually old acquaintances or reputed enough for trust to dwell in. Some of the ingredients like turmeric, ginger, and chilies can be stored for a long time. Hence these are bought in bulk if purity is assured. This is a traditional way and few follow this now.

Modern housewives just buy powdered masalas off the shelf without much hassle. Those who are brand-conscious look for a trusted manufacturer. But there are many manufacturers now, and powdered kitchen ingredients have flooded the market. With such a large number of manufacturers and a plethora of brands, it has become impossible to keep information about the quality. Some manufacturers sell cheap to fight competition and they may be resorting to adulteration or using low-quality ingredients.

Customers are increasingly getting aware of these shortcomings. There is a lot of hesitation in the purchase of these powdered ingredients. Although there is little impact on the branded ones, nevertheless customers are looking for an alternative in the market as they do not have time to store masalas the traditional way.

Instant Premix Spice Recipes

Some innovative companies like Living Beyond sell whole spices that can be better observed for quality. They are available in whole form as sole spices or as instant recipe premix in the market all over India. These whole spices or masalas are capturing the markets due to their authenticity. The expiry date of ready-to-mix spices is anywhere from 12 to 18 months. This is attracting more and more customers and the market is expected to grow by leaps and bounds by 2026.