Digital Marketing
Author: Ram Bode
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- What is Digital Marketing?
Digital Marketing is the promotion of product or brand using different platform of media such as :- " Flipcart, Amazone, Facebook, Instagram n email marketing. The use of this platform help to reach consumer online, n give a company chance to reach people on very short time n show their product.
It is more sufficient then traditional marketing.
- Types of Digital Marketing.
- Search Engine Optimization ( SEO ) = SEO means " Ranking " our website through google that is large search engine in world used by world wide.
- Social Media Marketing ( SMM ) = SMM is a form of internet marketing that uses social media app as a marketing tool.
- Content Marketing = Content is a "King" in digital market, it must be relevant, unique, structured, east to understand, content help brand to know their use to customer. Unique n Fresh content always reliable.
- E – Mail Marketing = It is a marketing where you send e mail to customer about new product, discount & other services as well.
- Mobile Marketing = Mobile marketing is a marketing strategy that specifically takes advantage of mobile channels like SMS & MMS messaging, mobile apps, messaging apps, and mobile-optimized browser sites to reach customers.
- Affiliate Marketing = Referring a product or service by sharing it on a blog, social media platform, podcast, or website. The affiliate earns a commission each time someone makes a purchase through the unique affiliate link associated with their recommendation.
- Radio n TV Marketing = This part of marketing reach nation n global audience as well with the help of ad or tell the consumer the advantage of their product.
- Advantages of Digital Marketing = The main advantage of digital marketing is that a targeted audience can be reached in a cost – effective & measurable way.
- Global Reach = A website help you to reach globally with very effective cost n better way to global audience in a small investment.
- Lower Cost = A proper plan n well targeted digital marketing campaign can reach right customer then the old marketing way.
- Better Conversion Rate = You can improve your ad conversion rate with the help of digital marketing so that global audience can come to website n can increase your sale.
- Communicate = Easy to Communicate with Customers to gain Loyalty.
- Brand = The most effective part of digital marketing is to make your "Brand Reputation" in customer n once the brand has created it easy to grow.
- Less Expense = Digital Marketing one of the advantage is less marketing expenses compare to traditional way.
- Generate More Revenue = Digital Marketing help achieve more revenue through different techniques SEO, SMM, CONTANT MARKETING.
- Opportunities = It give you better chance in the market more easily you can get the opportunities then the old way of marketing which relate only to a particular area.
- Small n Large Business = It give chance to all the business ither small or large but for small business it is very helpful to face the market situation against the large business group.