A quick guide to marketing by QR code
This post will talk a little about the world of smartphones and the communication between online and offline, until recently, if you saw a certain printed advertisement (a flyer on a bus stop, a billboard) and you wanted to enter the address listed in the ad - you really had to write it down or remember it, thus The operation is also inconvenient for the information requester and lowers the conversion rates for the advertiser.
What do you do today to save the whole story? QR code! This small square connects the offline to the online and provides us with any information we want.
So, a little background on the QR code: QR stands for quick response, it was invented in 1994 in Japan by a subsidiary of Toyota, and it was mainly used to identify parts in vehicles, the code consists of four anchor squares, three in the corners and another small one that is compressed A little further in (see photo), these anchors allow a device to know the reading direction of the barcode. Today, information of up to 4296 characters can be entered in this, when the device recognizes them based on the compression of the spaces between the different parts of the code.
Today, the main uses of the QR code are:
- Application download web addresses
You must have come across quite a few inscriptions "Scan the code and download our app..." and many more things like that, or "Go to our Facebook page - with a reference to a specific code. This is actually what constitutes the transition from the dry offline arena to the interactive and lively online arena - an arena that allows a lot more for advertisers.
- Business cards
Many business owners currently print a Quick Response code on the back of their cards, and this is very useful. When someone receives the card - they don't need to enter the details into their smartphone - they need to scan the code - and the details are automatically entered into the phone, all that's left to do is click on "Save contact" and voila! You are with another potential customer on mobile.
Apps for reading QR code
Nowadays, most smartphone users (smartphones) also have an application installed for scanning a Quick Response code, do you also want to get involved? Download the app for free and start playing with it and try it out in the field. Download for iPhone, download for Android.
How do we create our own QR code?
Do you also want your own QR code? piece of cake! First of all, go to this link, which is actually a Quick Response code generator, you choose the type of information you want to encrypt in the code, tap the desired information, and... Whoop! You have your own code. The software creates the code for you in PNG format, which you can then transfer to your graphic artist, printing house, etc... and do whatever you want with it. There is no restriction on the site, and you can create as many codes as you want for all your sites, and business cards.
Creative uses of the QR code and some small recommendations
So first of all, I want to open this paragraph with a video that illustrates an ingenious and unusual use of a quick response code, you can see live how it works. This is how it is when technology and great creative meet.
So, after you watched the video, did you start to understand how much it can contribute to your business? This excellent code can be used for a wide variety of marketing purposes beyond printing on a business card or an ad at a bus stop.
App owners: If you have a dedicated app for your business - I would highly recommend putting a giant code on the sidebar of your site (a group for all pages), which will allow you to move your surfers all to mobile and be in constant contact with them.
Fast food business owners: create a direct code for your delivery menu and hang it in prominent corners of the business, even offer a small 5% discount to those who order through the app, this is a great way to increase your customer pool and turn casual customers into regular ones. Put a QR on every delivery package, for example: pizzerias - even print on the cardboard.
Fashion, beauty, and care stores: create a dedicated mobile site with your collection, scatter codes with your address within a radius of a kilometer from the store, let people be impressed by the collection and the prices, and make them come to you.
Internet marketers: You can upload a funny code on your wall or on the link of your page, thus making people download your app or put you in their contacts with a simple scan. Attach a text to it, for example: "Want a free initial consultation?" Scan the code, not that you can't likewise leave a telephone, yet this charming contrivance does it for possible clients. From the beginning, the conversation will already have a different approach.
In conclusion: most smartphone owners spend day and night with them, you really want to reach them on mobile, and stay in constant contact.