Tips for making your exhibition booth stand out from the crowd

Trade show designs are a great way to enhance your company’s presence for the simple reason that trade shows are crowd-pullers and more and more people get a chance to be personally acquainted with your brand. So, why go for the run-of-the-mill display, go in for innovative ways that make the passers-by stop and look at your booth.

Some tips to make your booth an instant hit with the masses:

• Consider your budget: A firm usually sets aside some amount for advertising purpose, so it becomes important to approach booth designs that are within your budget constraints.

• Fill those corners: Many times exhibitors put up everything in the centre of the booth without realizing that if there is a higher influx of visitors, they wouldn’t be able to know what’s happening in the center. So, fill out those corners with standees and eye catching banners publicizing just what your business intends to do. It will also help drive more traffic when people get curious to visit the booth.

• Unique branding ideas: Nobody would visit your booth to know who you are, they would be more interested in knowing what you do and how you can help them. So, brand your promotions in a way that the key content is displayed in eye-catching content and graphics.

• Finish and lighting: Gone are the days when traditional lighting adorned the booths. Today exhibitors need to experiment with lighting that focuses on the promotional banner. Lighting can be focused or subdued depending upon what is your overall theme. Wash lights and filtered lighting are more popular forms. You may also want to experiment with back lighting that lights up the background, but does not have it overshadow the exhibits.

• Be up-to-date with latest trends: It is not just one place where you would want to drive promotional campaigns in; you may have to shift between venues to make your presence felt with the local masses. It is for this reason that you need to experiment with feather-light materials like aluminum and plastic that make the designs feel lighter yet don’t compromise on the robustness of the design. You can also experiment more with these materials, making your designs stand out.

• Let your banner and booth style do the talking: Today, many booth owners may not necessarily hoard you and start explaining the objective of their business. Times have changed and so has the marketing strategy. It is important to create a booth design that is captivating enough to drive more traffic and let people approach you rather than you approaching them. This way, their privacy is also protected and you get a chance to be heard.

It is truly a revolutionary time for trade show booth design. Companies are experimenting more and more with innovative exhibit booth design. It is also a great time to explore a career as exhibition contractors.

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