How to Check Your Important Metrics for your Year-End Business Review

Rates of monthly conversions

When you look back at your monthly conversions, it's easier to see patterns in your business. Do you notice any particular seasons in your conversion rate report where you were converting more leads? Check your online invoices and online contracts to discover this information. These probably coincide with your busier times. Photographers and other business owners may already be aware of their seasonality, but others may discover patterns they were unaware of.

Consider how you can make the most of these lessons. Make use of this data to begin planning seasonal promotions that can assist you in filling the void during your slow season next year. And if you know when things will be busy, you can be ready to take on more work by, for instance, outsourcing or expanding your team ahead of time.

Average booking time

To finish your monthly reports, look at how long it takes you to book clients on average. All of your clientflow steps, like giving a new lead information, guiding them through service selection, and scheduling an intake meeting, will take up time. Using online payment software can help you expedite the process.

Shortening the process can help you provide a better customer experience and convert more clients if the lead nurturing timeline is too long. If you're asking yourself, "How long is too long?" Having a broader perspective on your pipeline can help answer that question, although it really depends on your industry and niche.

If you find that you always have more leads at the inquiry or follow-up stages of your clientflow, this could mean that your process needs to be changed. You might not currently have sufficient resources to promptly nurture your leads. While outsourcing some of this work can be helpful, automating your business is a good way to communicate with your customers effectively.

Also, think about whether there is a step that leads frequently get stuck on. It's possible that you spend too much time arguing with them about which services they require. If that's the case, you can make your process more efficient by providing more details in a clear way.

Send branded brochures to people who ask questions so that they have all the information they need right away. With questionnaires, you can also make your process more interactive. In addition to providing your company with useful information about your potential client, this strategy has the potential to assist in engaging leads and expediting the progression of their conversation.