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Hublot, the Swiss luxury watch brand that brings the "Art of Fusion, " innovation, and a passion for unexpected combinations to watchmaking, is proud to announce the opening of its first boutique in the Western United states in Beverly Hills, California. Internationally recognized as a luxury capital, Beverly Hills is home to the world's most exclusive stores, with Rodeo Drive at its epicenter. Year-round sunshine, palm tree-lined streets, elegant sidewalk cafes and grand homes make this Southern California enclave the residence of choice for business leaders and Hollywood heavyweights, and a frequent destination for international jet-setters. The Hublot Boutique Beverly Hills is located in the heart of the city's most prestigious shopping district, on Brighton Way at Rodeo Drive.

"The new Hublot Boutique in Beverly Hills creatively reflects the brand's DNA of luxury and innovative design, bringing to life its vision of fusion", says Hublot CEO Jean-Claude Biver. "Our customers are very special to us, they are part our family, and this space will allow us to take care of them the way they deserve". Unique materials are a hallmark of Hublot's watches, and they also play a prominent role in the boutique's rolex Cosmograph Daytona replica. A fa? ade of black stone, leather furnishings, glass and metal fixtures, and high-tech details imbue the Swiss-designed boutique with contemporary style. Experienced, multi-lingual staff members provide the highest level of customer service, and a VIP lounge within the boutique allows clients to shop in complete privacy. The Beverly Hills boutique is operated in partnership with John and Greg Simonian, founder and president, respectively, of three Westime multi-brand watch boutiques in Southern California. "I have worked with Jean-Claude Biver for more than 20 years. I can attest that he is not only a visionary in this industry, but a dear friend, " says John Simonian. "I am proud to bring Hublot to one of the most glamorous cities in the world and confident in its success here. "

The boutique displays Hublot's full range of watches, including the Big Bang, King Power and Tutti Frutti lines, plus popular limited editions and one-of-a-kind timepieces. The new boutique is also the only location to offer, a limited edition of 50 pieces. Hublot made its name 30 years ago when it became the first Swiss watch luxury brand to fuse precious metals with functional rubber, sparking a revolution for material innovation and aesthetics. In 2004, Mr. Jean-Claude Biver – one of the few men who have genuinely left their mark on Swiss watchmaking – gave Hublot a great new boost and revolutionized watchmaking with the creation of the "Big Bang", the multiple award-winning chronograph with a contemporary and elegant design, which marked the start of the spectacular success of the brand.