Corporate Photography Services: Present the Best Image of Your Business

Corporate branding photography plays an increasingly vital role in today's competitive business landscape. A company's visual identity conveys professionalism, character, and values at a glance.

Investing in high-quality corporate photography services can pay dividends when it comes to attracting top talent, investors, and clients. This article explores how businesses can leverage professional photography to promote their brand.

Corporate Photography Packages

Most corporate photographers offer a range of packages depending on the client's needs. Typical options include:

• Portrait sessions - For headshots of executives, employees, and board members. Often booked in bulk.
• Office/location photography - Captures images of workspaces, architecture, products, and the overall vibe.
• Event photography - Covers conferences, galas, product launches, and other special events.
• Brand imagery - Photo shoots targeted to convey the company's brand values and personality.
• Advertising/marketing - Images for brochures, websites, billboards, social media ads, etc.
• Editorial - Tells the story of the company through environmental portraits and documentary-style shots.
• Videography - From corporate videos to animated explainers and more. Many photographers offer video services.

When selecting a package, companies should consider their budget, brand goals, and intended uses for the photos/videos. Full-service corporate photographers can create complete visual assets for all needs.

Corporate Branding Photography

Strategic branding photography is designed to communicate a business's identity and values visually. It goes deeper than just nice portraits of employees.

Some branding techniques corporate photographers use include:

• Environmental portraits - Captures personalities against backdrops that reinforce branding (e.g. tech companies photographed in modern minimalist spaces).
• Styled shoots - Using props, color schemes, and posing to convey the brand aesthetic.
• Candid images - More natural than posed shots to showcase company culture.
• Evocative lifestyle photography - Connects emotions and narratives to the brand image.
• Conceptual imagery - Unique stylized visuals that communicate branding in an abstract yet recognizable way.
• Hero shots - Highly produced images featuring products, architecture, technology, etc. These impress and awe.
• Consistent editing - Applying a signature look in terms of color grade, tone, etc.

Great corporate branding aligns visuals with positioning. It informs what the public associates with the company. Professional photographers can collaborate on creative direction to achieve this.

Casual Corporate Headshots

Casual headshots offer an approachable, humanizing look compared to formal poses. Relaxed expressions, real smiles, and natural stances present employees as genuine people.

Photographers may take casual headshots:

• Outdoors using natural light
• In comfortable office environments
• With subjects standing instead of seated
• Featuring candid moments mixed with some posed shots
• With expressive gestures and body language
• Minimal makeup and hair styling for authenticity

These raw, stripped-down shots work for internal directories, bios, intranets, and social media. The relaxed vibe fits laidback, creative company cultures.

Corporate photography pros understand how to direct subjects for casual yet flattering relaxed headshots.