Bringing Alopaz into Focus: Crafting a Strong Brand Identity | Saypan

Alopaz, a well-known food place in Dehradun, Uttarakhand delivers a number of varieties of oriental cuisine to its customers. From Thai to Chinese, Alopaz offers all kinds of oriental dishes. Alopaz felt the need to establish a strong brand identity and therefore approached SAYPAN, the best product design company in Pune, to take their brand to new heights.

SAYPAN provided a 360-degree graphic strategy to Alopaz for their branding and design needs. A complete branding plan was formed, including the logo, menu cards, hoardings, standees, table display designs, posters, and tray mats for the restaurant. With SAYPAN’s expertise in product design services, visually appealing and strategic designs were created to give Alopaz a coherent brand image across multiple touchpoints.

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The new logo designed by SAYPAN uses bright colors and an abstract graphic style inspired by Oriental motifs. This gives Alopaz a contemporary and appetizing visual identity that stands out. The menu cards feature photographs of the dishes along with descriptions, prices and ingredients. The standees and hoardings use the vibrant Alopaz logo as the hero, along with messaging about the variety of cuisines offered. The table displays, posters and tray mats use a consistent style, color scheme and brand imagery so that customers associate all branding collateral with Alopaz.

SAYPAN focused on creating designs that would catch the customer's attention, convey the diversity of flavors and establish Alopaz as a go-to spot for Oriental cuisine. As the best product design company in Pune, SAYPAN leveraged its experienced team of designers to create relevant and original designs tailored to Alopaz's specific needs and goals.

The well-researched designs provided by SAYPAN helped the restaurant attract more customers and increase revenue. By establishing a strong brand identity under SAYPAN's guidance, Alopaz was able to stand out in a competitive market and become well-known for its Oriental offerings.

The 360-degree branding and design strategy crafted by the talented product designers at SAYPAN effectively put Alopaz on the map in Dehradun. Thanks to the visually impactful logo, display designs, packaging, and other collateral conceptualized by SAYPAN, Alopaz now has an unmistakable identity that represents its diverse cuisines. Customers seeking Thai, Chinese or other Oriental dishes in the area now recognize and seek out Alopaz for an appetizing and authentic Oriental dining experience.

This just goes to show how critical comprehensive branding and design services are, especially in the food industry. With SAYPAN's product design expertise, restaurants and food businesses can differentiate themselves, boost visibility and drive more sales through well-defined identities that connect with consumers. As Alopaz's success indicates, investing in strategic branding and design from the best product design company in Pune - SAYPAN - pays off tremendously in the long run.