Five Airport Management Solutions That Address Key Challenges

The airline industry is expected to reach a new peak of 40.1 million numbers of flights in 2024.

Airport authorities face a number of challenges in ensuring a seamless and enjoyable experience for their passengers considering transportation hubs to make for a global connectivity destination.

In this article, we will discuss five major challenges in airport management, along with five solutions leveraging innovation and technology.

What Are The Five Airport Management Solutions That Address Key Challenges

Navigation and wayfinding nightmares, personalized promotional capabilities, decentralized information, understanding passenger's ever-changing preferences and inability to keep-up with airport innovation trends are the five major challenges in airport management.

Let’s dive deeper and know the solutions for them:

1. Navigation & Wayfinding Nightmares

Airports usually have vast complex infrastructure that accommodates large crowds throughout the day and night, therefore navigating through terminals, accessing amenities and finding departure or arrival gates can be daunting, especially for first-time flight travelers or physically-challenged passengers, when performed in a traditional way.

Solution:

Adopting digital indoor navigation airport technology trends in your daily operations can help you offer passengers with interactive digital navigation and wayfinding capabilities, allowing real-time guidance, location-based alerts and personalized directions all from the tip of their finger.

2. Unable to promote offerings available within the airport effectively

Airport infrastructure includes a plethora of services and retail options, however the traditional method of prompting about brands and services within the airport through billboards may go unnoticed by passengers in the chaotic airport environment. This automatically hampers the overall revenue for the airport.

Solution:

Targeting passengers with personalized messages and notifications about must-visit attractions through location-based advertising technology can ensure you reach the right passenger with the right information at the right time. Such airport management solutions offer proximity marketing, geofencing and geo-conquesting marketing capabilities. This is one of the most innovative trends in the airport industry.

3. Decentralized Information

Airport passengers are targeted with information from multiple sources, related to their flight updates, promotional content and security announcements. Hence, managing this influx of information can be daunting, resulting in confusion and increased stress-level for travelers.

Solution:

A centralized airport mobile application with an interactive mapping system in place can assist travelers with navigation queries and provide personalized recommendations about the favorite eatery, shopping or entertainment outlet within the airport. In addition, get a chance to trigger notifications about flight and gate changes, reducing the burden of airport staff while improving the travelers experience at the airport.

4. Understanding passenger’s ever-changing preferences

A traveler’s preference depends on multiple factors including demographics, age and gender. Therefore, an airport management strategy designed for one passenger may not work the same for other passengers. This can lead to dissatisfaction and negative reviews for the airport.

Solution:

Indoor-based location analytics technology is helping airport authorities understand traffic flow in real-time while offering extended solutions including predictive analytics and passenger insights. By having such information, airports can optimize their management and promotional strategies to meet the needs of the travelers and stay ahead of the competition. This is another innovation trend in the airport industry.

5. Quickly adapt new innovations airport trends

Considering indoor navigation, wayfinding, and communication to be crucial aspects for a traveler within the airport, ensuring quick adoption of airport innovations trends is a must. However, compatibility and deployment issues can hamper the adoption of innovative airport trending solutions.

Solution:

Investing in a customizable airport management solution will facilitate the integration of new technologies into the airport premises. This way, airports can reduce disruptions and management costs while taking advantage of those innovative airport trends.

Conclusion

Airports can overcome management challenges, enhance modern travelers' experience and succeed in the increasingly competitive airport industry landscape by adapting to passenger’s changing preferences and leveraging customizable airport management solutions that include digital wayfinding and navigation technologies, location-based advertising technologies, location-based data-driven insights.

As the airport industry demand continues to grow, so will the need for adopting innovative airport technology trends to enhance airport operations and passenger experience.