Creating the Right Visual Balance in a Web Design

Author: Helan Flora

Organizations may design a visually balanced website by focusing on factors such as appropriate color combinations, size of objects, and on page location.

The term Visual Balance in the world of web design primarily implies crafting a site which renders a consistent & harmonious outlook. Such web designs will definitely result in high user satisfaction & experience. Below is an insight on some of the elements used by eminent website designing company Dubai to create visually balanced sites:

Symmetrical Balance

By applying the techniques of using photos with corresponding text, images of the same size, or grid-based paragraphs, one can create a symmetrically balanced website. The result is an elegant and sophisticated layout which is pleasing to the eye.

Asymmetrical Balance

Asymmetrical balance occurs when the main object of the site is placed at the left, right, top, or bottom. It provides a sense of casualness to the layout and may appear unnatural to some visitors. However, with the right mix of colors and shape, the site may turn out to be eye-catching and interesting. One may also use disproportional objects, curved lines, various sized images, or unique combinations of content & photos to give the site an original and enticing appearance.

Nevertheless, it is imperative to test the site before launch to avoid having confused visitors. For expert advice on such designs, one may avail the services of a reputed website designing company in Dubai, such as Web Solution Centre, which holds a vast experience in crafting enticing layout for varied industries & sectors.

Vertical Balance

A vertically balanced web design is one in which the elements at the top and bottom are similar. The site may also include an image slider in the header section.

Horizontal Balance

Aimed to cater to a conservative audience, a horizontally balanced website has elements placed on the left and right side of the page. This simple layout has been around for years and will continue to please visitors who like to follow the norm of observing things on a page from left to right.

Colors

Too many colors make the site appear messy and aggressive. Experts recommend that a combination of two to three colors is enough to render a visually attractive interface.

White Space

White space provides an uncluttered look and makes the page appear visually appealing. It offers a clean and simple interface as well as allows highlighting of the key points in the content.

With the help of a reliable website designing company in Dubai, one may craft a stunning and functional website which encompasses the right elements in the right proportion.