Smartphones Hold a Major Share in the Kuwait White Goods Market

It is anticipated that the Kuwait White Goods Market will grow at a CAGR of around 9.66% during the forecast period, i.e., 2023-28. The market has constantly grown over the past years, owing to the increasing sales of home appliances such as ovens, washing machines, refrigerators, etc. in the residential, industrial, and commercial sectors. However, smartphones hold a prominent share of the Kuwait White Goods Market. Access to high-end digitalized services like banking, and payments, etc., and the requirement to stay connected with people through audio calls & social media provided a profitable growth opportunity for the Kuwait smartphone market. The rising demand for updated smartphones seems to be perennial as customers are purchasing the latest smartphones every year to utilize new features as it is a high technology-driven market, that focuses on rapid technology innovation.

Additionally, expanding housing projects, rapid urbanization, rise in per capita income, and growing preference of consumers to invest their money in appliances to save the labor-cost, and lessen their domestic task costs are some of the significant factors driving the sales of white goods in Kuwait.

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Increasing Progress of Smart Buildings in Kuwait

The government of Kuwait has set an aspiring target to offer housing to approx. two and a half million people by 2030. Under this project, the government is actively engaged in developing smart buildings and smart cities in order to promote a sustainable lifestyle, and high standards of living, with a minimum impact on the environment.

Hence, with the growing construction of smart buildings, the demand for smart consumer durable goods like air purifiers, ACs, etc., is expected to be in trend and would positively impact the growth of the market in the upcoming years.

The E-Commerce Section has been Flourishing Kuwait's White Goods Market

On the basis of distribution channels, the Kuwait White Goods Market is divided into three categories including – E-commerce, specialty stores, & supermarkets. Among all these distribution channels, the E-commerce section has been burgeoning in past years with increasing sales via online websites such as Lulu hypermarket, Xcite, Best AI-Yousifi, and Amazon. The online platforms offer convenience and transparency to the customers, which encourages the users to purchase via online channels.

Moreover, the wide portfolio offered by the e-commerce platforms anticipates that customers will continue to prefer online platforms in the upcoming years, hence fueling the market of Kuwait White Goods Market.

Top Players of Kuwait White Goods Market

Kuwait White Goods Market is led by several key players including – JBL, Sharp, Haier, Whirlpool, Sony, Carrier, Midea, Panasonic, LG, Samsung, and Apple.

Latest Developments of Kuwait White Goods Market

In 2022, Panasonic launched their air conditioners with Nanoe X™ Technology, which would offer cleaner air to the customer. The technology holds back the growth of pathogenic microorganisms including fungi, bacteria, viruses, and other allergens, thus offering a healthy indoor environment.

Hawalli Lead the Kuwait White Goods Market

Geographically, the market of Kuwait White Goods is segmented into several regions including - Al Jahra, Al Asimah, Hawalli, Al Farwaniya, and Al Ahmadi. However, the entire market is ruled by the Hawalli region due to the presence of a notable number of residential houses along with commercial spaces. This region is considered as the IT hub of Kuwait, due to which the offices for commercial purposes are projected to be established in the upcoming years.