The pairing of Data Visualization and Content Marketing

How important is the Data Visualization for you and why companies should integrate more and more into their strategies Content Marketing? Today we see the evolution of data visualization often in formats like InfoGraphics. In reality, however, is not only made of InfoGraphics and other visual content, but is a complex topic.

E 'known everywhere, especially for those working in the digital content that "visual" has a completely different appeal from the text or numeric. You see it everywhere: in the communication strategies of companies that are based mainly on the use of video or images, the techniques of understanding, sharing and assimilation of internal data about the performance of a product or company on several fronts.

The Visual inside the company's data

Understand immediately useful information to its business through "translations" graphic of a large amount of data has many advantages, including the rate of assimilation of them. This also acts as a preliminary to speed up the action plan resulting from the data itself. Another important benefit is definitely accessibility: Thanks for Data Visualization numbers become readable and understandable by most people, instilling in them a greater awareness about the company's lines of behavior to which it belongs. Not everyone can have a background made of analytical capabilities in depth, but everyone can understand if the data rendered graphically compelling, understandable and, above all shared, even on mobile devices.

A necessity of our brain is to understand the information in a "holistic". Our neurons are increasingly seeking an overview that will give us the best possible a judgment after absorbing a global framework. Even here in the veins help the graphic display or figurative than the numbers.

A medical study of 2006 published in "Science Direct" informs us about what "eyes speak to the brain" (How much the eye tells the brain). Reveals how "the visual information is distributed between the different components and provide a neural trace to think about systems as a whole."

Our brain, then knows how to process the data globally. But as it would be possible to evaluate if they are a huge amount? Maybe accumulated over years and years of work? And 'only feasible with a graphical representation which may be accessed traits.

The visual has conquered so communicated to the public through channels outside the company, but now it seems more and more essential even within his business.

Types of Data Visualization

The Data Visualization integrates statistical data and maps that represent then the final content. They range from simple histograms, a bar chart, processing in 3D, interactive maps, matrices, up to the most famous InfoGraphics.

Image source: The images translate into input for the brain data, and textual notes essential fix them in the memory: understand how beats and how it moves the company is now easier. Understand the trends and tendencies of the market is now more understandable. The data visualization is a resource.

Pictures interact with text to produce levels of comprehension and memory That can Exceed what is produced by text alone.

"The images when interacting with the text produce levels of understanding and memory that greatly exceed that which is produced by text only."