Global Energy Drink Market to Thrive at a CAGR of around 7.5% during 2023-28

Author: James Willimas

The recent exhaustive research report provided by MarkNtel Advisors covers a comprehensive compilation of data that delves into the factors influencing the dynamics of the Energy Drinks Market. The firm has projected the Global Energy Drink Market to grow at a CAGR of around 7.5% during the forecast period, i.e., 2023-28.

According to the report, "the surge in modernization and growing health awareness across diverse age demographics is the primary driver of the market. Further, the younger generation strongly prefers energy drinks due to their mood-enhancing, performance-boosting, and alertness-promoting attributes.

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Similarly, the trend towards maintaining an active lifestyle and prioritizing hydration contributes to an increased demand for energy drinks. The rise in fitness centers, participants, and individuals adhering to home workout plans collectively propels the demand for these beverages. Additionally, market players capitalizing on these trends by promoting energy drinks as instant energy and immunity boosters are capturing the attention of the youth, thereby propelling the industry forward."This analysis includes a thorough and detailed examination of the industry, considering parameters such as drivers, restraints, opportunities, challenges, key trends, and recent developments, among others.

Segments of the Global Energy Drinks Market Research Report: Forecast (2023-2028)

Given the highly fragmented nature of this expansive industry, the report is organized into chapters, presenting data on each segment across different locations, along with other parameters influencing the industry. This segmentation enables players to make strategic moves and investments in the Energy Drinks Market, leveraging the information in the most effective ways.

  • By Nature of Product (Organic, Non-Organic, Natural)
  • By Product (Alcoholic, Non-Alcoholic)
  • By Customer (Teenagers, Adults, Geriatric)
  • By Distribution Channel (Off-Trade, On-Trade)
  • By Consumption (Drinks, Shots, Mixers)
  • By Region (North America, South America, Europe, Asia-Pacific, The Middle East & Africa)

    • Beverage consumption has secured the highest market revenue share in the historical period. The credit goes to consumers' inclination towards beverages as their preferred choice over alternatives such as shots and mixers. Beverages not only fulfill the immediate need for hydration but also supply the body with additional minerals and nutrients. Besides, they contribute to an energy boost, aiding in improved concentration. This makes beverages popular among the younger demographic and professionals seeking an alternative to coffee.

    Moreover, beverages boast a broad consumer base due to their versatility in consumption. Whether consumed before a workout, after training, during work, while studying, or during leisure activities, beverages prove to be functional in various scenarios, augmenting the market's growth across the world.

    North America dominated the market share in the past and is likely to continue its dominance in the coming years. Thanks to transforming energy shots into a widely accepted norm fueled by the growing consumption of coffee and energy drinks. Energy beverages have now become an essential component of social gatherings and parties.

    With the diminishing popularity of sodas, major market players are actively offering healthier alternatives to meet consumer demands. Consequently, this shift has propelled the industry, resulting in amplified sales and production. Given this trend, market players are strategically expanding their regional distribution networks, contributing to the overall market growth.

    Competitors’ Analysis:

    This report delves into the key strategies employed by players to maintain dominance and enhance profitability while expanding their operations. It covers elements such as ongoing trends, recent developments, performance indicators, and a comprehensive analysis of products/services offered, along with a thorough Risk and SWOT Analysis. The Energy Drinks Market report highlights prominent companies, including Red Bull, Monster Beverage Corporation, Rockstar Inc., The Coca-Cola Company, PepsiCo, Power Horse, Taisho Pharmaceutical Co Ltd, Heinz, GSK, Goldwin Healthcare, among others.

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