Wonder Group Acquired Blue Apron, Benefiting Meal Kit Industry to Witness Tremendous Growth

Author: James Willimas

Wonder Group Acquired Blue Apron, Benefiting Meal Kit Industry to Witness Tremendous Growth

In September 2023, the pioneer of the meal Kit industry i.e., Blue Apron in the United States declared a strategic partnership with The Wonder Group, a company founded by entrepreneur Marc Lore that is redefining at-home dining and food delivery. According to this agreement, the board of directors of Blue Apron is expected to create a leading platform for mealtime, improving mealtime with choice, flexibility, and convenience through two exceptional brands. Moreover, the collaboration facilitates The Wonder Group to enter the meal kit delivery service industry and bring innovation and diversification in different types of meal kits to the customers such as Organic Meal Kits, Gluten-Free Meal Kits, Home Meal Kits, Customized Meal Kits, Sustainable Meal Kits, Healthy Meal kits, etc. This rising partnership and merger resulted in lucrative and exponential growth of the global meal kit industry.

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Better Understanding of Meal Kits: Uses, Advantages, & Disadvantages

The major responsibility of food is to provide satisfactory appetizers, and most importantly nutrition that provides energy, growth, etc. Meal Kits play a major role in providing comfort to the busy and hectic life schedule. Meal Kits are mainly used to offer high-quality food with easy-to-cook-and-eat steps. Here is a listing of the Advantages and disadvantages of utilizing a meal kit:

Advantages:

  • Huge time saver
  • Prepare at home without going outside
  • Provides new recipes and Techniques
  • Minimize food waste

    • Disadvantages:

  • Expensive food
  • Required Excess packaging
  • Not all Meals are tasty and nutritious

    • Detailed Analysis of the Global Meal Kit Industry, Reveals Growth

    The report comprises "Global Meal Kit Market Research Report: Meal Kit Industry Bifurcations - By Type of Diet (Vegan/Vegetarian, Non-Vegetarian), By Type of Meal Kit (Ready-to-Cook, Ready-to-Eat), By Cuisine Type (Continental, Indian, Arabic, Italian, Asian, International, Others (Greek, Mexican, etc.)), By Subscription Model (Weekly, Monthly, Quarterly), Others Forecast (2024-2030)", According to the report, the Global Meal Kit Market size was valued at around USD 16.2 billion in 2023 and is estimated to grow at a CAGR of about 18.21% during the forecast period, i.e., 2024-30. The market is also driven by the growing trend of cooking as a hobby among educated individuals. Also, the rising demand for plant-based foods, such as Organic Meal Kits, owing to the increasing vegan population and heightened awareness of animal cruelty issues. Additionally, the inclination towards gluten-free diets among consumers, prompting the incredible demand for Gluten-Free Meal kits in the market.

    Leading Segmentation Insights Based On Type of Meal Kit, Type of Diet, and Region

    The Global Meal Kit Market is divided into five segments based on cuisine type, subscription model, type of diet, type of meal kit, and region.

    • Based on the Type of
    Meal Kit, the market is segmented into Ready-to-Cook and Ready-to-Eat, in 2024, Ready to eat segment is expected to dominate the Global Meal Kit Market

    • Based on Type of Diet, the market is segmented into Vegan/Vegetarian and non-vegetarian in 2024, The Non-vegetarian segment is expected to dominate the Global Meal Kit Market
    • Based on Region, the market is segmented into North America, South America, Europe, the Middle East & Africa, and Asia-Pacific in 2024, North America is expected to dominate the Global Meal Kit Market

    Recent Updates: Strengthening the Industry Growth

    Additionally, highlighting the recent update that demonstrates the further growth and market expansion:

  • Gobble’s meal kit delivery service was taken over by Intelligent Foods in 2022, the meal kits are marketed as easy to make and ready in 15 minutes.

    • Something New About Global Meal Kit Market

    The growing adoption of Meal kits seeks comprehensive attention from a large population. However, the rising logistical complexities in delivering meal kits are expected to hamper the market growth. The meal kits not only provide nutrition and taste to the customers but also offer timely delivery to maintain the freshness of the food, which is also very important for the consumers. Sometimes, maintaining optimal temperature control during transportation and storage to uphold quantity and safety cannot be executed efficiently. This resulted in discouraging customers from adopting these meal kits and is expected to restrict the growth of the market globally.

    Summary

    The article comprises global market players in the Meal Kit industry and industry product information. This article details the prominent factors behind the surging demand for futuristic growth and new opportunities that facilitate market development. Market players such as Blue Apron LLC., Daily Harvest, Fresh n' Lean, Belly, Gobble, Gousto, HelloFresh, Hungryroot, Marley Spoon AG, Nestlé Group, Oisix ra Daichi Inc., Pruvit Ventures, Inc., Snap Kitchen, LLC., The Kroger Co., Yumble, Sun Basket, Bistro MD LLC, including other leading companies, facilitate revolutionizing the global market and promoting a secure future for the Meal Kit Industry.