SEMA’s ‘Hottest 4x4-SUV’: Jeep Wrangler awarded yet again

Author: Rich Mayer

For the fifth year in a row, the Jeep Wrangler, Mopar's most accessorized vehicle, has been named the "Hottest 4x4-SUV" of the year at the 2014 Specialty Equipment Market Association trade show in Las Vegas, Nevada. SEMA's Hottest SUV Award is given to vehicle models which specialty equipment manufacturers think are the best off-road platforms for accessorizing in order to showcase the manufacture’s hottest new parts and accessories.

The 2014 winning selection was determined by surveying all of the participating SEMA exhibitor's vehicles at the convention. That common metric helps to identify emerging trends as the SEMA Show exhibitors tend to only invest in the vehicles they think are the top car-enthusiast prospects for the upcoming model year, which in turn helps to focus the direction of the $33-billion-a-year U.S. industry.

As reported by AutoClubNews.com, Chris Kersting, SEMA’s President and CEO, presented the 2014 award to Pietro Gorlier, Mopar’s Parts, Service and Customer Care President and CEO, at the SEMA Media breakfast. Kersting indicated that data shows the availability of a wide range of accessories can aggressively impact new vehicle sales. Kersting went on to say that by the Jeep Wrangler winning SEMA's Hottest SUV award yet again reinforced the vehicle’s position as the best off-road vehicle for expressing the consumers' originality. Gorlier added the Jeep Wrangler continues to be the most Mopar-accessorized vehicle, and to have the Wrangler win the award for the fifth consecutive year demonstrates the vehicle’s popularity.

The Jeep Performance-Parts portfolio, created in association with Mopar, offers hard-core, high-end and high-quality Jeep performance parts that include axles, bumpers, lift kits and suspension components as well as winches and skid plates. Mike Manley, Jeep Brand President and CEO, stated it was wonderful to see the Wrangler continuing to win accolades, as it reinforces the efforts Jeep has made to keep adding high-quality performance parts in order to provide broader options for personalization. Currently, there are more than 300 aftermarket parts and accessories for the Wrangler. Here are some of the newest Mopar Jeep performance parts and accessories for the Wrangler: a 2-inch lift kit, a heavy duty Rubicon front axle housing, front and rear axle mounting bracket packages and a Jeep custom hood decal.

Manly went onto say that it is a tremendous honor for Jeep Wrangler to once again be named SEMA's Hottest SUV, and stated that Wrangler owners are the ultimate off-road enthusiasts who have always loved modifying their Jeep vehicles. Manley concluded by saying that because Jeep offers such a unique and classic design, along with an unmatched capability, the Jeep Wrangler is the perfect platform for off roaders to customize.

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