Off Page SEO Strategy for ANP Corp Baner.

Author: Harsh Rathod

Company Overview:

Business name: ANP Corp. Industry: Residential Development.

SEO goals Objective 1. Increase visibility 2. Increase traffic on website 3. Increase social media presence

Strategies: 1. Business Directory Submissions Google My Business (GMB) Optimization What it is: Claiming and optimizing your free Google Business Profile listing, which appears in Google Search and Maps for local searches. Why it's important: • Local Visibility & Leads: Crucial for attracting local businesses, leading to more direct calls, website visits, and direction requests. • Trust & Social Proof: Serves as a hub for client reviews, building trust and credibility. Actionable Steps: • Claim & Complete Profile: Verify your listing and fill out all sections (hours, services, website, photos, categories) completely and accurately. • Consistent NAP & Reviews: Ensure Name, Address, and Phone (NAP) information is identical everywhere. Actively encourage and professionally respond to all client reviews. • Post Updates: Regularly share news, offers, or case studies directly on your GMB profile.

Registration on Other websites: Registering on website like Justdial, 99acres, Housing.com can increasing local presence and directories. Status: Justdial: Listed. 99acres: Listed.

  1. Guest Blogging: What it is: Writing and publishing an article on another website or blog in your industry as a "guest author." Why is it Important: Building quality backlinks, increasing website traffic, boosting brand awareness, and establishing authority in your niche. Actionable Steps: • Writing blogs: Writing frequent Blogs on various websites with fresh info. • Commenting on Blog: Not just write, but also comment on blogs increasing engagement.
  2. Quora & Reddit Answers What it is: Providing helpful answers on Quora (Q&A platform) and participating in discussions on relevant subreddits on Reddit. Status: Minimal activity on Quora. Reddit Real-estate forums currently do not allow websites promotions.

Actionable Steps: Reply to questions on Quora and provide useful insights leading to more people to visit the website. Although reddit forum does not allow promoting website you can still try participate in discussions.

4. LinkedIn and Other social Media Presence Status: • Active on LinkedIn, • Active on Instagram. • Active Facebook. • Has Account on Twitter Actionable Steps: • Create Valuable Assets: Develop documents like guides ("The Ultimate Guide to Local SEO"), case studies, or presentations that address client pain points. • Optimize & Include CTAs: Use relevant titles, descriptions, and tags for discovery. Embed clear calls to action (e.g., "Visit OyeMarketor.com for a free consultation") and ensure documents link back to your sites. • Creating Video Content: Creating content related to the Business, making use of Social Media Optimising strategies so that it reaches to the target audience. • Using relevant Hashtags: Useful for increasing reach. • Be Active: Try posting on social media platforms twice a week.